Kontera Expansion Continues with Additional Network
SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, and Kontera’s flagship brand and publisher network, which reaches more than 170 million unique Internet users each month.
INTENTclick uses advanced semantic analysis, combined with real-time web trend and user context analysis, to predict consumers’ interests and intent. The network is specifically designed to monetize SEO driven content and is initially offered only to publishers with content sites focused on “make money” or “save money” topics, with additional categories to be added in the future.
“We recommend INTENTclick to our thousands of publishers through our adk2 publisher ad-server platform (http://www.adk2.com),” said PLYmedia president and coo Avishay Raviv. “An INTENTclick campaign is easy to set up, and we have found that for those publishers who have content in the “save money” or “make money” categories, this is a really great way to increase their effective cpm, thus boosting their income.”
For publishers, INTENTclick delivers:
Exclusive in-text placements
Thousands of offers
Incremental monetization
Easy setup – for a single site or a network of sites
INTENTclick is powered by Kontera’s Synapse technology platform, enabling advertisers to gain greater targeting precision and to reach qualified consumers across thousands of focused, response oriented sites.
For performance advertisers, INTENTclick delivers:
Superior optimization
High conversion
Precise targeting for a qualified audience
Exclusive in-text inventory
Flexible ad formats (text and rich media)
Dedicated account management
“As a technology company with multiple offerings and a rapidly expanding footprint, we’ve scaled to a level where we can effectively manage multiple products, multiple market segments, and multiple networks,” said Yoav Shaham, CEO of Kontera. “This segmentation of networks gives us the power and flexibility, to fully serve both brand advertisers and direct response advertisers, in the unique ways that satisfy their differing campaign objectives.”
Kontera continues to scale its products to become a trusted technology provider and go-to partner for both publishers and advertisers. In the past six months the company has brought to market its leading mobile solutions, its highly lauded Social Boost family of products, and now INTENTclick.
For more information about INTENTclick visit www.intentclick.com
About Kontera
Kontera delivers context, consumer interest, and results.
Kontera’s real-time Synapse platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and ads. With Kontera, advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Kontera’s delivery platforms and solutions encompass the PC web, mobile devices, and major social platforms.
Kontera delivers its context and interest capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera’s real-time Synapse platform is also being used within major advertising platforms.
The company works with top brand advertisers such as Toyota, Microsoft, Samsung, Kraft and P&G on its flagship brand network to identify context and interest, and to provide unique brand experiences to more than 170 million users each month. Independent comScore studies verify that Kontera’s targeted display ads and premier brand experiences deliver five times the brand lift of traditional banners.
To learn more about Kontera, Social Boost, related content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera
About PLYmedia
PLYmedia Inc. is a pioneer in the development of a monetization platform — adk2. It provides publishers with the cutting edge of advertising technology (ad-server), enabling them to maximize their revenue and to localize their video content.
