Kontera’s Content Intelligence and Content Discovery enables customers to know what people are reading,
watching and sharing, and to discover the ideal content to share or produce
San Francisco – Kontera, a big data marketing technology provider, today announced that it has been selected as a launch partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, engagement, publishing and analytics solution from the Salesforce.com ExactTarget Marketing Cloud. Kontera’s new offering, Content Intelligence for Radian6 Buddy Media Social Studio, provides global content consumption insights, audience content trends, and a powerful Content Discovery engine for curation. Kontera’s Consumption Insights and the Kontera Content Discovery engine help marketers understand what content is of greatest interest to their target audiences, within any given subject area. By cross-correlating both real-time and historical patterns of all that is being read and watched across mobile, desktop and social, Kontera is able to inform brands’ content strategies, increase content production throughput, and turbo-charge social sharing with predictive content discovery and curation.
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“Marketers realize that to be successful, they need to scale social content marketing, engagement, publishing and analytics between employees and teams,” said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. “Having Kontera as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.”
“Agile marketers require granular, actionable and timely insights into audiences’ current interests,” said Yoav Shaham, CEO of Kontera. “What differentiates our offering is the mass intelligence about all the content that’s being read, seen and engaged with online – a dramatic expansion over monitoring of social sharing. Our platform continually mines this vast consumption data and actively informs content marketers and social teams who are collaborating using the Radian6 Buddy Media Social Studio.”
Key Product Features
Kontera’s Content Intelligence and Content Discovery delivers critical content insights for truly connecting with target audiences.
· Understanding The World’s Content Consumption – Offering views into all that is read and seen, not just shared. Each day the Kontera platform cross-correlates the content consumption patterns of more than 2 Billion content items, videos and social posts, aggregating real-time and historical audience trends for 27,000 interest topics.
· Powerful Content Insight – Unique tools inform marketers about their audiences’ evolving content interests, competitors’ consumption trends, and ideal brand building strategies for any product domain or customer interest area.
· Content Discovery and Curation – Sophisticated content surfacing lets marketers see their audiences’ current passion points, as well as ideal content examples. This unique ability inspires and informs social sharing and content production, and allows brands to know when existing owned content is most relevant.
· Predictive Scoring – Kontera examines past and current consumption patterns to predict which granular content is most engaging to target audiences. Customers can also benchmark their owned content against all similar content available throughout the digital eco-system.
With Kontera’s Content Intelligence, marketers can up-level both the quality and the throughput of their social content marketing and social amplification programs.
Additional resources
- For more information on the Salesforce.com ExactTarget Marketing Cloud, please visit www.exacttarget.com
- For more information on Kontera, please visit www.kontera.com
- Watch the Radian6 Buddy Media Social Studio demo video
- Like Salesforce.com ExactTarget Marketing Cloud on Facebook
- Like Kontera on Facebook
- Follow @salesforce, @exacttarget, @marketingcloud and @kontera on Twitter
About Kontera:
Kontera’s big data Content Intelligence platform understands and activates the world’s content. Each day the company’s platform cross-correlates more than 2 Billion content items, videos and social posts to deliver marketing insights that inform content marketing programs and amplify brand-supporting content in the most relevant places on-line. Top marketers such as P&G, GM, Kraft and Microsoft rely on Kontera. The company has offices in San Francisco, New York, Chicago, London and Tel Aviv, and is backed by Sequoia Capital, Tenaya Capital, and Carmel Ventures.
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