Sharethrough brings social video distribution to comScore Video Metrix, raising the bar for the distribution of longer-form, viral video brand content
San Francisco, California – Sharethrough, the leader in social video advertising, today announced that comScore, a leader in measuring the digital world, is now measuring Sharethrough’s audience reach and other relevant video metrics. Advertisers will now be able to reference comScore’s audience measurement data when placing media buys for longer-form, viral and other forms of non-traditional brand video content through Sharethrough. Sharethrough is listed as a “social video platform” in the comScore Video Metrix service.
comScore has measured Sharethrough’s current U.S. reach at 97.5 million viewers; Sharethrough expects this number to grow significantly in the coming months as more publishers integrate with the Sharethrough platform. Sharethrough also ranks in the Top 6 of the comScore Video Metrix across several video advertising industry metrics, including average minutes viewing video content and number of content video views and content video visits.
Sharethrough is quickly becoming the standard for social video distribution, providing advertisers with the distribution technology, third-party measurement tools and unique publisher network necessary to execute large-scale media buys for non-traditional brand video content. Sharethrough’s average campaign size has nearly tripled year-over-year and overall company revenue has grown by over 100 percent year-over-year. The company has expanded their partner network rapidly, adding high-performing publishers across video, gaming and mobile categories.
“The fact that comScore is now measuring Sharethrough is a major milestone for the social video industry,” said Dan Greenberg, CEO of Sharethrough. “Advertisers are making very sizable media buys for their brand video content, so there’s a real need for third-party validation of social video network reach. With a trusted source such as comScore measuring reach for this emerging category, we anticipate that brands will now be able to invest in even broader distribution of their video content.”
About Sharethrough
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools. Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.
