Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads
NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through Tremor Video’s network while targeting and dynamically serving locally relevant in-stream video advertising through PointRoll– bringing part of the $17 billion local TV advertising market online.
The joint venture will now provide major brand advertisers with a fully integrated dynamic video solution that will allow them to maximize their video marketing spend. Ford is just one of the advertisers who has leveraged this alliance and is currently running a dynamic in-stream video campaign. The 15-second video ad’s final frame presents an offer dynamically delivered at run-time based on each viewer’s geography that gives them the option to visit their local dealer’s website.
“As video has become a more prominent element in online advertising, we wanted to apply the same dynamic nature to it, as we have with display advertising,” said Keith Morris, SVP, Group Account Director, Tier 2 Digital at Team Detroit’s Retail First division. “Being able to bring localization of offers and messaging to online video ads is the next natural step in the progression of our dynamic online strategy and coordinating the efforts of Tier 1 and Tier 2.”
“The goal of successful interactive advertising is to make the ad feel like part of the viewing experience,” said Jason Krebs, SVP and Chief Media Officer at Tremor Video. “This partnership enables advertisers to leverage Tremor Video’s technology and network to achieve national scale and PointRoll’s dynamic delivery capabilities to engage consumers at a precise local level.”
“The tremendous success of Ford’s dynamic end card campaign proves that video is no longer one size fits all,” said Catherine Spurway-Hepler, SVP of Strategy at PointRoll. “At PointRoll, we put killer creative and data optimization to use in all of our campaigns, no matter the platform, to drive success. By partnering with Tremor Video, we can supplement our mission with their technology to deliver engaging and applicable video ads on a national scale.”
PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit http://www.pointroll.com or follow us @pointroll.
About Tremor Video
Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.