LONG BEACH, Calif. – Nationally acclaimed full-service advertising agency ETA, one of Southern California’s fastest-growing marketing firms, has been recognized for its work in support of Gallery 421 – a luxurious, ultra-sleek Long Beach rental community from established builder William Lyon. A recently announced finalist in three categories for the prestigious Builders International Association’s (BIA) SoCal Awards on Sept. 24, ETA’s problem-solving, results-oriented approach was lauded with nominations for branding, digital marketing and Web design.
“ETA maintains a far-reaching creative perspective when it comes to all clients, but with our roots here in Long Beach, nobody but ETA was better-suited to create a distinct local identity for Gallery 421,” said ETA Founder and CEO Cindy Allen. “Gallery 421 is truly a head-turning Long Beach rental destination, and it’s an honor as well as an affirmation that ETA’s strategic vision is being considered for multiple SoCal Awards.”
With a reputation for insight and imagination, ETA received finalist recognition from the Southern California chapter of BIA for Best Neighborhood Branding, Best Internet Marketing Campaign and Best Website. The SoCal Awards celebrates the best in new-home marketing and merchandising. Finalists in nearly 30 categories were announced in August.
For Gallery 421, ETA applied integrated tactical executions to a creative strategy that had to account for the saturated Long Beach rental market and ongoing economic downturn. The result was a 50 percent lease rate at Gallery 421 within the first five months after opening, and the property continues to experience robust traffic from prospective renters.
ABOUT ETA
ETA is a full-service advertising and marketing agency, offering a wide variety of services to meet the needs of clients regionally and nationwide. As one of the fastest-growing advertising firms in Southern California, the company continues to build extensive credentials in a variety of industries, including real estate, entertainment, government, health and beauty and retail. ETA has distinguished itself as an agency capable of taking on complex, multi-million-dollar projects while delivering measurable results and maintaining the kind of day-to-day senior-level client relationships and accountabilities more common to a boutique operation.
