DUBLIN – Research and Markets has announced the addition of the “Advertising Strategies on Connected TVs – 3Q” report to their offering.
This report provides an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, and examines the revenue potential for the emerging ad medium. The study concludes with a presentation of the strategic opportunities and market challenges for industry investors.
The television advertising industry is currently in a state of transition due to the emergence of connected TV platforms, which offer a new content source as well as an advertising delivery method, said Heather Way, Research Analyst, Parks Associates. While digital media platforms, services, and content proliferate in the marketplace, a host of advertising industry participants and their clients are developing innovative ways to monetize the connected, multiscreen consumer experience.
Key Topics Covered:
Data Points
Key Players in Connected TV Development
Research Summary
Purpose of Report & Research Scope
Research Approach
Connected TV Advertising Market Highlights: Sizing the Market & Profiling User
Categorizing Connected Devices
Connected Device Ownership and Usage Trend
Connected TV Device Manufacturers
The Role of the Pay-TV Service Provider
Engaging Audiences through Connected TV Platforms: Profiles of Key Players in Connected TV Advertising & Branded Experiences
The Revenue Opportunity
Connected TV Advertising Business and Pricing Models
Impact of Connected TV Advertising on Advanced TV and Online Video Advertising Markets
Driving Changes in Advertising
Resource Book
Glossary of Terms
Company Profiles
For more information visit http://www.researchandmarkets.com/research/35e052/advertising_strate
