WESTMINSTER, Colo. – Datalogix, the leader at integrating database marketing and digital media, has hired Finnegan Faldi as Chief Operating Officer.
This announcement comes on the heels of the appointments of Nielsen’s Rob Holland as General Manager, DLX CPG and comScore’s Ashley Grace as head of CPG, Client Solutions, as Datalogix continues to build out its talent base to address the growth in demand for its industry leading cross-channel data products.
In his new role, Faldi brings nearly 20 years of senior management experience in both start-ups and public technology companies. Most recently, Faldi held P&L and operational responsibilities in excess of $1 billion of Yahoo!’s global revenues, with specific ownership of its ISP, Mobile and Search Affiliate, and Toolbar businesses. At Datalogix, he will assume responsibility for operations, analytics, product, and marketing, as well as the Datalogix digital network.
“Datalogix’ business requires a blend of enterprise and media savvy that is seldom found in the same individual,” said Eric Roza, President, Datalogix. “Following a year-long search, we met Finn and knew he was the perfect fit to serve as our COO. He has been recognized as one of Yahoo’s most successful senior executives in each of the past four years, and has repeatedly shown an ability to add value in dynamic, highly-competitive environments across both start-ups and public companies. His deep domain knowledge and network within the digital media industry were the icing on the cake for us.”
Faldi joined Yahoo! As Vice President Global Broadband in 2007 and, within a relatively short time, was promoted to manage a number of other product lines, most recently mobile. Prior to Yahoo!, he was a senior executive for start-up Solidus Networks (SN), where he was instrumental in adding more than 100,000 small to mid-sized merchants. Before Solidus, he co-led the business development and sales teams for United Online, Inc. (UOL) – at the time, the third-largest ISP in North America – and was credited as instrumental in their business turnaround in 2002. Finn is also an active investor and advisor to a number of leading digital media companies, including The Search Agency.
“Finn is an exceptional executive and has been a trusted partner to our organization” said Mandy Ginsberg, President, Match.com. “This is an exciting time for the online advertising industry and Datalogix, and I have no doubt with Finn’s leadership and passion for delivering results, he will play a critical role in shaping its future”.
“With the inflow of brand dollars, digital advertisers are becoming more demanding,” said Faldi. “More than any other organization, Datalogix truly understands how to bridge the gap between consumer purchasing and media consumption, a critical link in the chain. I’m looking forward to bringing my operations expertise to a company that’s setting the new standard for how the digital advertising industry will create audiences and measure results moving forward.”
About Datalogix™
Datalogix is the leader at integrating database marketing and digital media. Its mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. The company offers audience segmentation and integrated programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. For more information, visit www.datalogix.com.
