BEIJING – China’s leading mobile ad management platform Guohe Ad is working with Starbucks to place highly functional HTML5 ads in a select three premium mobile apps to create awareness for a massive Starbucks Christmas promotion.
This month, Starbucks has been rewarding customers with a bigger size of drink for their social check-ins at any of the over 200 Starbucks stores across Shanghai, Jiansu and Zhejing provinces. To create awareness for the promotion, Guohe selected social app Weico, magazine app Business Value and utility app Days Matter that are most attractive to high quality Starbucks customers – primarily young office workers, to run a mobile ad campaign.
Among the three selected apps, Weico is most influential as it is the most popular third party mobile app for Sina Weibo – the Twitter equivalent in China, and it now has over three million registered users and 500,000 daily active users; Guohe helped Starbucks to fill the most important position on Weico, and when users click on the banner ad, they will be directed to a HTML5 mini site that enables them to check-in and share about being at a Starbucks store without ever leaving the ad. It has achieved over 40,000 daily impressions between Dec 18 to 20, and the click through rate is around 1.4% on average.
“We are thrilled to team up with Starbucks,” said Neo Zhang, co-founder of Guohe Ad, “Guohe selected a few high quality mobile apps for this ad campaign and the feedback is very encouraging. We will continue to explore how we can better serve both developers and advertisers.”
“It is the first time for Starbucks to tap mobile advertising in China and it is really an impressive campaign,” said Lu Huang, Marketing Director of President Starbucks Coffee Shanghai, “The ad targeting and integration of social media efficiently helped Starbucks to convert mobile users into our real customers, it also enabled Starbucks to celebrate Christmas with customers in the online and offline world, and communicate the idea of Starbucks fourth place experiences.”
About Guohe
Guohe is the leading mobile ad management platform focusing in providing the most innovative solutions for advertisers and developers. It currently provides ad mediation, yield optimization, ad serving and data metrics services to thousands of app developers and brand advertisers. Launch in January 2011, Guohe has partnered with over 10 major ad networks globally, and is now headquartered in Beijing with offices in Shanghai and Taipei. Learn more about Guohe at http://www.guohead.com
