New Responsibilities to Include Oversight of Brand Marketing, Research & International Efforts
NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of David Doty to Executive Vice President and CMO from Senior Vice President and CMO. David Doty now becomes the organization’s second Executive Vice President, alongside Executive Vice President and COO Patrick Dolan. Working under the ongoing leadership of IAB President and CEO Randall Rothenberg, Doty and Dolan will comprise the top-level management team of the IAB.
With this new role, Doty will be responsible for the organization’s industrywide brand marketing-related activities. In addition, while maintaining his duties as CMO leading marketing and events, Doty will oversee research as well as international efforts and partnerships.
“David’s experience in working with government entities and similar stakeholders outside the U.S., his command of several languages, and his natural diplomatic skills position him perfectly for this new, vital role,” said Rothenberg. “In addition, his experience, insights and drive will be invaluable when it comes to leading mission-driven industry initiatives in the ever-critical brand marketing and research arenas.”
An expert in strategic communications, branding and the commercialization of intellectual capital, Doty joined the IAB in 2007 from Booz Allen Hamilton. There, beginning in 2001, he served as Director of Corporate Branding and Creative Services. His work was recognized with such honors as the Gold Award of the League of American Communications Professionals, the Telly Award and the Thoth Award from the PR Society of America.
Before joining Booz Allen, Mr. Doty worked in communications for over two decades, developing expertise in web sites, magazines, books, and television networks. As a journalist, author and then as a consultant, he worked with the Hearst Corporation, Microsoft, Turner Entertainment Networks, Primedia, American Express, and others. In 2004, he was named Chevalier de l’Ordre National du Mérite by the President of France for his work as a journalist and consultant to the French Government Tourist Office, deepening the understanding between the U.S. and France.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
