DUBLIN – Research and Markets has announced the addition of the “Advertising: Global Industry Guide” report to their offering.
Advertising: Global Industry Guide is an essential resource from MarketLine for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report:
– Contains an executive summary and data on value, volume and segmentation
– Provides textual analysis of the industry’s prospects, competitive landscape and profiles of the leading companies
– Incorporates in-depth five forces competitive environment analysis and scorecards
– Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
– Includes a five-year forecast of the industry
Highlights:
– The global advertising industry grew by 5.9% in 2010 to reach a value of $86,758.2 million.
– In 2015, the global advertising industry is forecast to have a value of $113,424.8 million, an increase of 30.7% since 2010.
– Food, Beverage & Personal/Healthcare is the largest segment of the global advertising industry, accounting for 25.4% of the industry’s total value.
– Americas accounts for 42.1% of the global advertising industry value.
Why you should buy this report:
– Spot future trends and developments
– Inform your business decisions
– Add weight to presentations and marketing materials
– Save time carrying out entry-level research
Key Topics Covered:
Global advertising
Advertising in Asia-pacific
Advertising in Europe
Advertising in France
Advertising in Germany
Advertising in Japan
Advertising in the United Kingdom
Advertising in the United States
Companies Profiled:
WPP Group plc
Omnicom Group Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.
For more information visit http://www.researchandmarkets.com/research/cbcfe5/advertising_globa.
