Research and Markets: In 2013, the Global Advertising Industry Is Forecast To Have a Value of $106.1 Billion, an Increase of 16.9% Since 2008

DUBLIN – Research and Markets has announced the addition of the “Advertising: Global Industry Guide” report to their offering.

The Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the report

– Contains an executive summary and data on value, volume and segmentation
– Provides textual analysis of the industry’s prospects, competitive landscape and profiles of the leading companies
– Incorporates in-depth five forces competitive environment analysis and scorecards
– Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
– Includes a five-year forecast of the industry

Highlights

The global advertising industry grew by 7.2% in 2008 to reach a value of $90.8 billion.

In 2013, the global advertising industry is forecast to have a value of $106.1 billion, an increase of 16.9% since 2008.

Food, beverage and personal/health care segment generated 23.7% of the global advertising industry’s overall revenues.

The Americas accounts for 48.9% of the global advertising industry’s value.

Why you should buy this report:

– Spot future trends and developments
– Inform your business decisions
– Add weight to presentations and marketing materials
– Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services.

Key Topics Covered
:

CHAPTER 1 INTRODUCTION
CHAPTER 2 GLOBAL ADVERTISING
CHAPTER 3 ADVERTISING IN ASIA-PACIFIC
CHAPTER 4 ADVERTISING IN EUROPE
CHAPTER 5 ADVERTISING IN BELGIUM
CHAPTER 6 ADVERTISING IN CANADA
CHAPTER 7 ADVERTISING IN CHINA
CHAPTER 8 ADVERTISING IN FRANCE
CHAPTER 9 ADVERTISING IN GERMANY
CHAPTER 10 ADVERTISING IN ITALY
CHAPTER 11 ADVERTISING IN JAPAN
CHAPTER 12 ADVERTISING IN THE NETHERLANDS
CHAPTER 13 ADVERTISING IN SPAIN
CHAPTER 14 ADVERTISING IN THE UNITED KINGDOM
CHAPTER 15 ADVERTISING IN THE UNITED STATES
CHAPTER 16 COMPANY PROFILES
CHAPTER 17 APPENDIX
LIST OF TABLES
LIST OF FIGURES

For more information visit http://www.researchandmarkets.com/research/6a9e24/advertising_globa.

Source: Datamonitor