Integrated Solution Gives Brand Marketers Faster Page Load Times and a Superior Online Experience
NEW YORK, NY – TagMan (www.tagman.com), the global leader in tag management, announced today an exclusive strategic partnership with Digital Fulcrum (www.digital-fulcrum.com), provider of the Ghostwriter web performance optimization technology.
Through the partnership, TagMan is further expanding its tag management functionality to deliver optimal page performance for all types of tags, combining its unique ability to support any type of tag with Digital Fulcrum’s expertise in performance management.
“By joining forces with the leader in tag management technology, we’re able to bring improved site performance to a much broader market,” said Kevin LeFew, managing partner for Digital Fulcrum. “Our solution, combined with the services and metrics that TagMan delivers, creates an incredibly valuable tool that improves user experiences, better informs decision making, and ultimately drives revenue. We are pleased to be collaborating on enhanced services for marketers and publishers alike.”
The partnership will bring even stronger performance optimization to TagMan clients for their third party marketing tags. TagMan’s flexible system already can serve tags asynchronously, which allows tags to load independently of the page content rather than blocking it. TagMan also offers a solution to accelerate the loading of blocking (synchronous) tags using its patent pending smart loading approach (see our recent Tag Loading Whitepaper). Ghostwriter extends this solution further by allowing synchronous tags to be executed asynchronously without modifying the code, which enables TagMan to be used asynchronously with any third party tag.
“We’ve seen the majority of our current vendor base tags, which exceed 250, were written before browsers started to implement HTML5 features like asynchronous JavaScript,” said Paul Cook, CEO and founder of TagMan. “We’ve worked hard to optimize the dynamic loading of these synchronous tags, and Ghostwriter provides another alternative. Integration with Ghostwriter has helped us reach our target of support for any tag within an asynchronous container, allowing companies to de-couple their tags from their website performance and something alternative Tag Management Systems simply cannot do.
“No longer will marketers need to sacrifice functionality and page performance for their third party tags,” he continued. “They’ll have access to better data, faster page loading, and the freedom to work with any vendor. We are very excited by this partnership and it is already live and integrated for several clients.”
About TagMan
TagMan is the global leader in tag management, with the industry’s most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has helped over 100 customers solve tagging, site performance and attribution-related challenges. With over 250 vendor tags currently implemented, the award-winning TagMan platform provides customers like Travelocity, Virgin Atlantic, Subaru and others complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources. More information is available at www.tagman.com.
TagMan can be found on Twitter at www.twitter.com/tagman, and also has a LinkedIn page at http://linkd.in/yYGKEV. You can read the company’s blog at http://blog.tagman.com/.
About Digital Fulcrum
Founded by a team of online advertising experts with years of experience in facing publisher challenges, Digital Fulcrum is dedicated to providing its clients with superior services and solutions. GhostWriter is a transformational, patent pending, Web Performance Optimization solution that allows publishers, marketers and others to optimize, inspect, manipulate and monitor like no other. Digital Fulcrum is also in a deep partnership with AdMonsters providing all services offered via Admonsters Professional Services (APS) for North America.
Contact us today to learn more about what Digital Fulcrum can do for your business. www.digital-fulcrum.com or email to: info@digital-fulcrum.com. You can find our blog at http://digital-fulcrum.com/blog/.
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