PR, Advertising, Marketing, Branding and Social Media Agencies Gain Access to SodaHead.com’s over 10 million monthly users
Encino, CA – SodaHead.com, the web’s leading organic market research engine, today announced the immediate availability of a powerful and cost-effective new suite of market research products. The SodaHead offerings will allow companies, communications industry agencies and media organizations to rapidly access the site’s dynamic community, of 10 million unique users, to secure research data for public relations, advertising, marketing branding and social media activities to obtain detailed and timely consumer sentiments on any topic or issue, including data in the hard to reach younger demographic segments of: 13-18, 18-24, and 25-34.
The new SodaHead offerings – which include a Lightning Poll, Online Survey, Social Polling and White Label Offerings – provide an alternative to expensive market research companies which traditionally charge higher rates, while potentially taking a longer amount of time to deliver statistically relevant results. The results of all polls and surveys run on SodaHead include detailed respondent demographic information including age, gender, race, location, relationship status and more – giving users in-depth poll insights and relevant data.
“SodaHead has created a new breed of market research products that delivers best-in-class results at a highly competitive price point,” said Jason Feffer, Founder of SodaHead.com. “Whether you are with a big company or a small agency, SodaHead’s new suite of product offerings will bring statistically relevant and impactful market research to a wider range of companies than ever before.”
“Jack Morton Worldwide recently partnered with SodaHead.com to help promote Samsung’s Holiday Wish List project,” said Peter Dominguez, Vice President: Director of Strategy & Creative, Jack Morton Worldwide. “From helping to design the poll to providing detailed and actionable demographic data on the respondents, our team was very pleased with SodaHead’s service, strategic insight and overall ROI. We look forward using Sodahead.com again.
The SodaHead suite of market research products include:
SodaHead Lightning Poll:
Providing quick, affordable and actionable data on real-time public sentiment, the SodaHead Lightening Poll is a valuable tool for organizations that want to know what consumers are thinking about on a topic, but do not want to wait for the results. With news happening fast, SodaHead understands that timeliness is vital when generating news-worthy buzz for a brand.
SodaHead guarantees at least 1,000 votes within 24 hours (or up to week depending on service level) – providing statistically relevant survey results for a company and/or product. At a client’s request, SodaHead will create a custom designed Infographic that can be used to help share the information that is so critical to a brand’s story.
Complete details on the SodaHead Lighting Poll, including pricing options, is available at: http://www.sodahead.com/partners/bemoresocial/#lightningpoll
Online Survey:
SodaHead’s Online Survey is bringing the power of consumer insights to everyone, not just those in big companies with big budgets. This product allows companies to reach out to potential customers and survey them on new products and services. The insights gained from surveying a target market/demographic can translate into more relevant, effective work, especially in the hard to reach 18-24 and 24-35 year old demographics.
Targeting the right people is at the core of SodaHead’s Online Survey Product. SodaHead has 17 demographic lenses/ criteria for companies to choose from, including gender and age, to career and relationship status, and everything in between. Survey creators can define the characteristics of their consumer panel based their targeted demographics and the surveys will only be presented to those who meet the selected criteria.
SodaHead’s built-in U.S.-based consumer panel and cutting-edge technology combine to make surveys incredibly affordable. SodaHead also provides companies the option of using its own lists, allows them to survey existing customers or other pre-screened respondents independently. The survey can also be customized surveys with a company’s logo, tag line and color palette. SodaHead charges per completed survey, starting at $2, depending on the granularity of the targeting. Clients only pay for completed surveys from verified users.
http://www.sodahead.com/partners/bemoresocial/#OnlineSurvey
Social Polling:
SodaHead’s suite of Social Polling products is a powerful addition to any marketer’s social media arsenal. Social Polling provides marketers with SodaHead’s industry-leading polling platform for publishing and sharing content, securing immediate user engagement and quick opinion collection.
For companies looking to engage with its’ Facebook fans, SodaHead has created a tailored Facebook polling application. The app enables fans to vote in real time on polls a company creates, comment/ discuss topics with each other, “Like” each other’s comments, and interact with past polls. The look and feel of the application is custom built. Polls are syndicated easily from SodaHead’s poll creation interface. Comments are viral and powered by Facebook, driving users to the company’s Facebook page.
SodaHead’s Social Polling offering includes a fully customizable SodaHead Poll Widget loaded with features including the ability to embed anywhere, a customized look and feel, voting geolocation, images and videos, and social sharing. The product also allows companies to seamlessly integrate and enhance their mobile application with SodaHead polls. Just some of the many companies utilizing SodaHead’s Poll Widget include ABC News, Good Morning America, FOX News, Technorati and Legalzoom.
http://www.sodahead.com/partners/bemoresocial/#SocialPolling
White Label Offerings:
SodaHead knows that polling can be challenging, therefore the company created a White Label product that leaves the intricacies and nuances of polls to SodaHead. The offering allows companies to completely – and easily – create their own polling experiences. A company can choose what to promote and how to do it.
With SodaHead’s White Label Market Research Survey feature, custom surveys will not have any SodaHead branding and can fit in seamlessly with a company’s look and feel. Being fully customizable, it will keep a brand clean and consistent, avoid brand confusion, and support branding guidelines.
All of SodaHead’s market research products are available as white label offerings, and full details regarding SodaHead’s survey/polling products can be found at:
http://www.sodahead.com/partners/bemoresocial/#WhiteLabel
About SodaHead :
SodaHead (www.SodaHead.com) is the web’s leading organic market research engine, and premier opinion-based discussion community where visitors discover, debate, and discuss today’s hottest issues. Millions of SodaHeads share their unique views on hot topics, breaking news, and controversial issues and a diverse panel of staff writers provide original and exclusive content daily. Users create personal profiles and engage with fellow members around shared interests. Our site offers a wide variety of interactive features including slide shows, profile creation, groups, message boards, and original content. SodaHead is also the best in class poll widget provider powering the polls for ABC News, Good Morning America, Shepard Smith at FOX News and many others. For more information on SodaHead, visit http://www.SodaHead.com
