BNP Media, CQ Roll Call and Dennis Media Among Additional Publishers Joining BBN
WASHINGTON – With the addition of six new media companies – American Psychological Association, BNP Media, CQ Roll Call, Dennis Media, Mitochon Systems and Springwise – BBN customers will have access to business decision makers through more than 1,000 B2B websites. Each of these publishers specializes in serving the B2B audience with content critical to supporting their professions and businesses. Recent market studies have demonstrated marketing to business decision makers through websites used in the context of their work has a greater level of influence than advertising on general business sites.
“We have built a legacy of providing the most reliable legislative coverage to policy makers and other officials from both the public and private sector,” said Mark Walters, Senior Vice President and Group Publisher of CQ Roll Call. Walters continued, “Our readers expect us to maintain the highest integrity with content associated with our brands and that expectation extends to companies that advertise on our websites. Through our relationship with BBN, we can now connect major advertisers with our high quality users.”
BBN was launched in 2008 with four media partners from the conventional trade press – Cygnus Business Media, The McGraw-Hill Companies, Nielsen Business Media and Reed Business Media. Now, BBN advertisers are also able to reach professionals through peer-reviewed journal websites, product/procurement directories and other premium information services that are integrated into business workflow.
“The growth of our portfolio of media partners is an exciting milestone for us,” said BBN Co-Founder and Senior Vice President, Scott Roulet. “But, we take even greater pride that we’ve expanded our audience reach without compromising our core mission to connect advertisers with that audience where they work. Balancing growth with our strict policy to maintain a publisher program of truly B2B media has translated to success for both our partners and advertisers.”
The Business-to-Business Network (BBN) provides digital marketing solutions for B2B advertisers. As the largest aggregator of media properties solely devoted to serving the B2B communities, BBN was developed to offer a scalable solution for more efficient digital media buys for online. BBN offers advertisers targeted reach to qualified business media audiences through a variety of digital media platforms including website, email, mobile and custom programs designed to meet specific marketing objectives. BBN utilizes 24/7 Real Media’s award-winning ad serving and campaign management platform, Open AdStream®, for ad targeting and delivery. BBN Networks is a privately held company based in Washington, D.C.
For a full listing of BBN partner publishers, please visit www.theb2bnet.com.