So/Lo/Mo Track Offers Sessions on Advanced Mobile Marketing, Psychology of Social Commerce and Much More
NEW YORK – With online marketers increasingly including mobile, local and social media components in their marketing programs, SES New York 2012 announced today that it has added several new sessions to its agenda in a three-day track entitled “So/Lo/Mo.” The conference, which is being held at the Hilton New York on March 19-23, 2012, is the largest search and social media event of its kind. SES New York attracts 3,500 to 4,000 online marketers.
Incisive Media is offering an early-bird savings of up to $400 for those who register by March 2, 2012.
“For every conference, we try to add new sessions to our programming. For this year’s SES New York it was fairly obvious that we needed to set aside three full days for social media experts to present their latest case studies, as well as time for mobile and local SEO practitioners to tell us what tactics have been working well in their arenas,” said Matt McGowan, Managing Director of Americas at Incisive Media.
New So/Lo/Mo Sessions for SES New York
“The Psychology of Social Commerce (Do Not Be Afraid!),” offered on Tuesday, March 20, features a panel of social commerce experts raising and answering questions about how to understand your online customer, how to capitalize on sharing good deals within your relevant community and other online behavioral issues.
”Advanced Mobile Marketing,” a panel moderated by Angie Schottmuller, Founder of Interactive Artisan, on Thursday, March 22, will review the latest mobile marketing tools, technology and tactics. The three speakers, Daren Gill, Chief Product Officer at Veveo, Paran Johar, Chief Marketing Officer at Jumptap, and Brian Klais, Founder and Chief Strategist at Pure Oxygen Labs, will present their real-world mobile marketing case studies and discuss risks and costs associated with them.
“Winning! Measuring Social Media Success,” addresses the most critical component of social media marketing – how to know if your program is successful. The panel on Thursday, March 22, features three speakers: Tami Dalley, Director of Analytics and Insights for BuddyMedia, Eli Goodman, Media Evangelist for comScore, Inc., and Daniel Lemin, Consultant and Analyst for Social Studio. They will be showing you how to develop and interpret meaningful social media metrics so you will have the information you need to know if you should continue your tactics or switch your strategy.
So/Lo/Mo Sessions with New Content for SES New York
In addition to the new sessions at SES New York this year, there are several other sessions in the So/Lo/Mo track that have incorporated new content and feature new experts. Among these sessions are:
“Social Media Solutions on a Budget,” a session which offers tips on how to get started with social media tactics without breaking the marketing budget, features speakers Jennifer Evans Cario, President of SugarSpun Marketing, and John Shehata, Executive Director of Search and Social Media at ABC News. On Tuesday, March 20, they will discuss strategies, leveraging low-cost tools, and taking advantage of lesser-known media channels while still achieving good results.
“Next Gen YouTube Marketing,” scheduled for Wednesday, March 21, features video experts Mark Roberts, Founder of ReelSEO, and Greg Jarboe, President and Co-founder of SEO-PR Inc., sharing video marketing case studies and offering advanced video optimization tactics that will take your video projects to a higher level.
Incisive Media is offering an early-bird savings of up to $400 for those who register for SES New York by March 2, 2012.
About SES New York
The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.
The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.
About Incisive Media
Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.
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