NEW YORK – AOL, Inc. (NYSE:AOL) is proud to announce that Dave Jacobs, Senior Vice President of Publisher Services of Advertising.com, has been re-elected to the Interactive Advertising Bureau’s (IAB) Networks & Exchanges Committee as Co-Chair for 2012.
The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry.
“I am honored to have been re-elected as the Co-Chair of the Networks and Exchanges Committee,” said Jacobs. “The networks and exchanges marketplace is complex and confusing for a number of reasons so it is important that those of us in the industry be evangelists for making it simpler for our partners. In the last year I led the committee in a number of efforts including the 2011 IAB Networks & Exchange Marketplace and the first Quality Assurance Guidelines (QAG) Day, and am looking forward to even more great programs though 2012.”
Last year, Jacobs was selected for an IAB Service Excellence Award, created to recognize outstanding leaders who have driven advancements for the interactive advertising industry, for his work in drafting the Networks & Exchanges Quality Assurance guidelines, a document that standardizes networks and exchanges information, and enhances buyer control over the placement and context of advertising, thus providing brand safety. These guidelines represent the end of an 18 month-long process of creating a new industry standard that provides transparency and brand controls to advertisers.
About AOL:
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
