Edison, NJ – Think Realtime, which provides advertisers with an infinitely scalable, fully automated system that optimizes the purchase of RTB-enabled banner inventory, has named Chris Smith, former President of VIBE Lifestyle Network, to the newly created position of Senior Vice President, Sales and Marketing. Based in Think Realtime’s New Jersey headquarters, Mr. Smith will drive revenue and build a national sales team.
“Chris is the first of a number of key senior staff hires that we are making as we rollout Think Realtime’s innovative machine-learning real time bidding and optimization engine,” says Ezra K. Doty, the company’s President. “Chris will immediately establish and build a West coast office that will include account managers and additional sales staff.”
“Real time bidding has forever changed the face of advertising, ” says Mr. Smith. “I am pleased to join the industry leader in creating the highest possible value for advertisers and agencies that leverage RTB for lead generation, direct sales and branding.”
Before he joined Think Realtime, Mr. Smith built a track record as an entrepreneur, investor and sales leader. In 2005, he founded Blackrock Digital, a new media sales representation firm for leading entertainment, sports and music brands, and sold it four years later to Intermedia Partners and the VIBE Lifestyle Network. Mr. Smith also successfully built interactive sales teams for national media brands and publishers including the Wasserman Media Group, Primedia, SourceInterlink, VIBE, SPIN, Surfer, Snowboarder, and Tennis magazines. Earlier in his career, Mr. Smith held Senior Producer positions with various television entities including Paradise Television Network (Maui); CBS Sports; and NBC Sports.
Think Realtime LLC (www.thinkrealtime.com) has built, and continues to improve, an infinitely scalable, fully automated system that optimizes the purchase of RTB enabled banner inventory exclusively on the Google Display Network, to maximizing online display advertising effectiveness. Think Realtime’s proprietary deep machine, self-learning logic recognizes shifting consumer sentiment before anyone else in the world and combines the right creative offer with instant automated acquisition of the most appropriate inventory via RTB on the Google ADX. The result is ads that increase sales up to 30% with media cost savings of more than 50%. Think Realtime has never lost a head-to-head test against any remarketing vendor or ad platform.
The privately-held company, based Edison, NJ. was founded in 2009 by experts in a team of online advertising, high-frequency stock trading and machine learning. The company also has sales offices in Manhattan Beach, CA and Chicago. Think Realtime has a unique 1 to 1 connection to the Google ADX hubs in Ashburn VA and Denver.