Demandbase Real-Time Identification Service Now Leverages D&B D-U-N-S Numbers to Deliver Better Insights for Optimizing Web Experiences
SAN FRANCISCO – Demandbase, Inc., the real-time personalization and targeting platform for B2B, announced the availability of D&B D-U-N-S® Numbers in the Demandbase Real-Time Identification Service. The Demandbase offering, which enables marketers to identify business web traffic and personalize web experiences by visitor, now includes the D-U-N-S Number as one of the more than 40 business attributes about a visitor’s company, as well as thousands of audience segments, available in real-time.
The D-U-N-S Number, is a unique global business identification system that identifies, validates, and relates more than 205 million businesses worldwide. Demandbase customers can leverage D-U-N-S Numbers to more efficiently link together web site traffic from specific companies with account data in their various data management, CRM, and back office systems. With Demandbase’s unique technology to identify the companies hitting a website in real-time, the connection to D-U-N-S Numbers means there will be more information about the visitor available to optimize web experiences, better manage online leads, and more effectively target marketing and sales efforts.
“This new relationship will extend the value of the D-U-N-S Number from various back office systems out to web marketing,” said Chris Golec, founder and CEO, Demandbase. “Better use of business information is critical for improving sales and marketing efficiency. Using the D-U-N-S Number, the recognized standard in business identifiers, makes it easier for customers to associate account data from internal systems like CRM, ERP or other databases with online interactions from a single company. What’s more, marketers can then use that company intelligence to create a more relevant web experience in real-time.”
Demandbase Real-Time Identification enhanced by the D-U-N-S Number, enables businesses to react to visitors in real-time and deliver an online experience that both marketing and sales can leverage to improve customer engagement, streamline sales research and accurately link incoming leads and other data to existing companies in their current systems. Customers can more effectively market to multiple audiences–ranging from a targeted list of specific companies, to businesses of a certain size and revenue, to key verticals. Additionally, B2B marketers are now able to better understand and benchmark the quality of their incoming business traffic by specific marketing channels, including social, mobile, search, and other strategies, enabling marketers to focus on and optimize their most profitable programs.
About Demandbase
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.
[cb type=”company”]demandbase[/cb]
