Latest version of Hipcricket’s AD SERVE® empowers agencies and brands to support all mobile advertising needs with analytics capabilities and enhanced dynamic ad targeting
KIRKLAND, Wash. – Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), unveiled the newest version of AD SERVE® (“AD SERVE”), Hipcricket’s patented mobile ad server. Now fully integrated with the AD LIFE® (“AD LIFE”) platform, AD SERVE is a self-service tool that empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle—both pre-and post-click—across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.
With the integration of patent-protected ad serving and enhanced analytics into AD LIFE, Hipcricket is now the only company to deliver the full lifecycle solution within a single platform. AD LIFE aggregates analytics for advertising, mobile web, SMS, and 2D barcodes (such as QR codes) into a single dashboard. Traditionally, marketers have found it necessary to “toggle” between a number of multiple reporting tools in order to measure the overall success of their campaigns. Hipcricket enables powerful multi-channel analytics, and clients can easily use powerful APIs to incorporate additional enterprise data from leading ERP systems.
“With AD SERVE, for the first time, marketers can manage their entire mobile campaigns—from creation to beyond the click or install —from a single platform,” said Hipcricket COO Eric Harber. “Now, the AD LIFE platform is further pushing the mobile marketing and advertising envelope by measuring mobile customer engagement, not just click-throughs, downloads or other discrete activities. This longitudinal view is critical for our clients to fully extend their customer relationship management from the back office onto their customers’ mobile devices.”
Additional key features and benefits of the self-service AD SERVE platform include:
- Powerful targeting capabilities: AD SERVE offers mobile-specific options for precise targeting of rich media that go above-and-beyond traditional mechanisms. The platform creates full, custom mobile advertising plans for clients based on the specific requirements entered for each campaign. Targeting based on device type and ambient conditions (including local weather) is now available in AD SERVE, and is protected by USPTO patents 6,594,691, 7,269,636, and 7,958,081
- Integration made simple: With distinct tools available to both advertisers and publishers, ad management set up can be done with just a few clicks. Fully integrated into the AD LIFE platform, AD SERVE is also positioned to easily integrate into industry-leading enterprise marketing applications. Unique features have been implemented that allow clients to maintain all of the data that is collected from disparate sources associated with ad campaigns within a single interface. This reduces significant numbers of man-hours that have traditionally been invested in day-to-day operations, empowering clients to focus on achieving core campaign objectives, as opposed to laboring over spreadsheet manipulations.
- Patented ad rendering capabilities: AD SERVE is built on Hipcricket’s patented technologies, ensuring that mobile ads are rendered, targeted, and distributed correctly across all mobile devices and platforms. Universally compatible and targeted advertising delivery technology is protected by patents 6,594,691, 7,269,636, 7,783,721, 7,831,690, 7,958,081, 8,069,168, 8,069,169 plus patents pending in the U.S. and internationally.
AD SERVE is now in use by many of Hipcricket’s clients, including multiple Fortune® 500 companies. The AD LIFE platform has been used to power more than 175,000 mobile marketing campaigns for leading brands, agencies, media properties and pharmaceutical clients—campaigns that engage customers, drive loyalty and increase sales.
About Hipcricket
Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy’s, MillerCoors, Nestle, Clear Channel) across an industry-leading 175,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in Seattle, Washington, with operations in New York, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.
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