64 Percent Of Marketers Plan to Increase Their Online Brand Advertising Spend In 2012*. ValueClick Media’s 20/20 Brand Guarantee Promises Marketers Brand Lift or Money Back.
WESTLAKE VILLAGE, Calif. – There’s no denying that brand marketing and online advertising are converging… and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.
“As more brand dollars shift online, our 20/20 Brand Guarantee promises brand advertisers that they will reach the right people, at the right time and influence their decisions,” said Bill Todd, president of ValueClick Media. “Our brand marketing solutions may be our best kept secret; and we are willing to put money on the fact that we can provide measureable impact and return on investment for our clients.”
Standard performance metrics don’t tell the complete story for a brand-focused campaign. Independent research proves ValueClick Media’s brand solutions are more than 2x as powerful in generating unaided awareness and are successful in lifting purchase intent 4.2 times higher than other leading networks, according to research from InsightExpress, a digital marketing research provider.
Giving Brand Marketers What They Want
Delivering on the need for improved metrics and actual return on ad investment, ValueClick Media’s 20/20 Brand Guarantee provides brand marketers perfect vision into online brand campaign performance from start to finish.
“ValueClick’s commitment to driving superior results for brand advertisers is evident in everything they do, from their proactive optimization of campaigns, to their 20/20 Brand Lift Guarantee,” said Jeff Smith, CMO and SVP of client services for Vizu. “ValueClick Media consistently outperforms our category and objective market benchmarks, recently taking the top performance ranking for CPG advertisers.”
ValueClick Media works with marketers to identify the best brand lift metric to measure their campaign, then optimizes the campaign to reach desired brand performance. If ValueClick Media cannot identify positive brand lift at the end of the campaign, based on a one-question Vizu survey, the advertiser will receive money back. The full Terms and Conditions for the 20/20 Brand Guarantee can be found at www.valueclickmedia.com/BrandGuarantee.
All ValueClick Media brand advertising campaigns offer peace of mind that advertisers will run on over 8,500 AdSafe monitored sites. As an added value, ValueClick Media will provide an AdSafe Viewability report as part of the company’s comprehensive reporting suite.
“We are excited to provide our Brand Safety and Viewability Ratings to ValueClick Media. By leveraging AdSafe’s exclusive data, ValueClick demonstrates a strong commitment to ensuring brand safe quality inventory to its clients, while also guaranteeing that impressions are viewable by their users,” said David Hahn, SVP of product management for AdSafe.
Learn more about the ValueClick Media 20/20 Brand Guarantee, including complete Terms & Conditions here.
About ValueClick Media
ValueClick Media, a division of ValueClick Inc. (Nasdaq: VCLK), is one of the largest full-service audience targeting platforms of its kind, having helped over 25,000 advertisers reach their online marketing objectives since 1998. With access to over 200 million anonymous consumer profiles and over 6.7 billion dollars in ecommerce transactions, ValueClick Media provides robust targeting solutions across display, mobile and video—powered by premium data and sophisticated optimization technology. For publishers, ValueClick Media helps maximize revenue for available display and mobile advertising inventory, while offering industry-leading publisher tools and support. For more information, visit www.valueclickmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include: Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.
* Digiday and Vizu brand marketing survey, Nov/Dec 2011