IAB Names Google’s Jonathan Bellack & Rubicon Project’s Jay Sears as Advertising Technology Council Co-Chairs

Unveils Advisory Board & Members of New Council that Bridges the Gap Between Digital Publishers & Ad Technology Innovators

NEW YORK, NY – The Interactive Advertising Bureau (IAB) today announced the selection of Jonathan Bellack, Product Management Director, Publisher Ad Platforms at Google, and Jay Sears, Senior Vice President, Demand at the Rubicon Project as Co-Chairs of its Advertising Technology Council. The news was released at the IAB Advertising Technology Marketplace “Beyond Acronyms and Algorithms…Defining Value in the Marketplace” conference in New York City.

A new IAB body created in February to merge the fragmented advertising technology sector and progress toward the goal of developing technical standards and operating best practices, the Ad Technology Council also attracted 24 additional industry front-runners to serve on its Advisory Board:

·       Joe Apprendi, Collective

·       Dennis Buchheim, Microsoft Advertising

·       Roland Cozzolino, MediaMath

·       Peter Fernquist, Collective

·       Dan Foehner, Facebook

·       Julie Ginches, DataXu

·       Larry Harris, PubMatic

·       David Jacobs, AOL, Inc.

·       Harvey Kent, MediaOcean

·       Joshua Koran, AT&T AdWorks

·       Mike Leo, Operative

·       Marta Martinez, MediaMath

·       Kirk McDonald, PubMatic

·       Eran Metzer, Yahoo!, Inc.

·       Bill Nielsen, Microsoft Advertising

·       Ari Paparo, AppNexus

·       Susan Pierce, Google

·       Neal Richter, The Rubicon Project

·       Peter Secor, Adobe Systems Inc.

·       Bill Simmons, DataXu

·       Ted Shergalis, X+1 Solutions, Inc.

·       Philip Smolin, Turn, Inc.

·       Manu Warikoo, Operative

·       Steven Woolway, MediaOcean

“High-quality technical specifications with broad industry support, like VAST and VPAID for video, are key to the future growth of the online ecosystem,” said Bellack. “The talented pool of executives coming on board to join the IAB Advertising Technology Council reflect the overwhelming agreement in the tech field that we need to work together to move digital advertising forward.”

“The digital advertising industry and the underlying ad technology providers must be smarter about their collaboration,” said Sears. “When the IAB Ad Technology Council is successful, buyers and sellers will speak less about ‘the plumbing’ and more about the gain they receive. There will be significant value creation as a result of our work together.”

The broader list of IAB Advertising Technology Council general members includes 33 advertising technology leaders and influencers:

·       Talia Carr, HealthiNation

·       Michael Celona, RUN DSP

·       Scott Cunningham, Journal Register

·       Arturo Duran, Journal Register

·       Molly Glover Gallatin, Compass Labs

·       Jeffrey Goldstein, NBC Universal Digital Media

·       John Greco, Greco Associates

·       Paul Hsu, Martini Media

·       Eric Johnston, Verve Wireless

·       Bashar Kachachi, Microsoft Advertising

·       Satish Katiyar, Cox Digital Solutions

·       Kishore Kichilli, Electronic Arts

·       Ryan Mackle, Microsoft Advertising

·       Rob Molchon, MediaMind

·       Marco Muzzi, AcuityAds Inc.

·       Erik Pavelka, Martini Media

·       Matt Plummer, OpenX Technologies, Inc.

·       Alex Gardner, Casale Media

·       J. Politi, Microsoft Advertising

·       Jeremy Randol, NBC Universal Digital Media

·       Miki Rapoport, NBC Universal Digital Media

·       Zack Rogers, CBS Interactive

·       Katherine Sammis, HealthiNation

·       Tom St. John, Criteo

·       Rob Schneider, 24/7 Media

·       Josh Stivers, Rhythm NewMedia

·       Mark Theophilis, MTV Networks

·       Joey Trotz, Turner Broadcasting System, Inc.

·       Eduardo Villasenor, Microsoft Advertising

·       Charlie Stafford, The Weather Channel

·       Rodney Webster, Mediaplex

·       Renee White, HealthiNation

·       Geoff Wolinetz, CNN.com