Mindshare Selects Acxiom to Improve Advertising Effectiveness

Unique consumer insights now available in the USA, Europe and Australia

LITTLE ROCK, Ark. – Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced that it has been selected by Mindshare as the consumer insights provider for CORE, Mindshare’s new data-driven marketing intelligence platform.

Through CORE, Acxiom delivers its unique breadth and accuracy of consumer insights to data-driven marketers. Initially, the partnership which is exclusive for demographic, lifestyle and segmentation data, covers the USA, Europe and Australia, but the companies intend to increase the breadth of data and country availability in the future.

“Acxiom has long been a leader in data quality and privacy,” said Steve Plimsoll, chief technology officer, Mindshare Worldwide. “CORE clients will benefit from Acxiom’s proven ability to identify a broad range of consumer insights in a privacy-assured and secure manner.”

“Mindshare has built a tremendous track record of providing insights, ideas and impact to its clients. Acxiom is extremely proud to have been chosen for their CORE platform,” said Acxiom Chief Revenue Officer Nada Stirratt. “Our assets will enable all CORE clients to target smarter and drive better results around the world.”

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.

About Mindshare

Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

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