New Platform Provides Online Retailers with Campaign Analytics At-A-Glance, and Offers Tactical Recommendations through its Customer Lifecycle Grid
LITITZ, PA – As marketers continue to struggle with effectively targeting consumers, Listrak launches 5.0, the company’s new email marketing platform, to combat that problem. With Listrak 5.0, marketers can now make informed decisions when developing strategic email marketing campaigns. Listrak redesigned its platform to help marketers reduce creative design time, make it easier to segment audiences and tie revenue back to specific email marketing campaigns. The platform is currently in beta testing and will officially launch at the end of August.
One of the most powerful features of the Listrak 5.0 platform is the Lifecycle Grid. The customer Lifecycle Grid is the first visual analytics dashboard of its kind. It employs past order history and click-stream data to determine where the customer fits on the Grid. Grid categories range from best customers, shoppers who have purchased several times recently, to latent customers, shoppers that purchased once or twice in the past but haven’t placed a recent order. By segmenting customers this way, marketers can easily monitor shoppers’ behaviors and reach out with extremely targeted messages at the right point in the cycle. Listrak provides the ability to deploy automated campaigns as customers move through the grid. For example, if someone hasn’t purchased in two months, an email can be deployed with a discount to capture another sale, preventing customers from lapsing. Marketers can also use the grid to determine discounting methods to keep margins high, and it allows marketers to speak to loyal customers on a personal level while re-engaging former customers to figure out why they haven’t purchased lately.
As a result, the Lifecycle Grid drives increased customer lifetime value and prolonged subscriber engagement, which is key as only 15 percent of online retail customers only make a purchase once.
“I have spent my professional career helping companies turn customer data into profits,” says Jim Novo, an interactive loyalty expert with 25 years of experience. “If you view a customer who purchases on a regular basis as ‘engaged’, knowing when and finding out why dis-engagement happens can create a large competitive advantage, since dis-engaging and already dis-engaged customers, in many cases, are not being surveyed or analyzed in any way. From this perspective, the launch of Listrak’s 5.0 platform is a significant milestone for the eCommerce industry as it provides a way to define, identify, and benchmark retail customer engagement across any platform, channel or media, then drive increased profits by taking action on specific product or customer engagement issues that were previously unknown.”
The platform boasts a variety of powerful new features that allow eCommerce companies to streamline the development and tracking of campaigns, tie revenue directly to campaigns, identify the best customers and highest performing campaigns, and ultimately help eCommerce companies increase online revenue and email ROI.
“At Listrak we focus diligently on developing powerful, easy to use solutions that drive revenue growth, profitability and increase the lifetime value of customers,” says Ross Kramer, president and CEO of Listrak. “With Listrak 5.0, we’ve not only created the most robust eCommerce email marketing platform on the market, but have also developed one of the most intelligent customer behavior trackers with our Lifecycle Grid. This platform will transform the way our clients conduct email marketing.”
To see how Listrak 5.0 will take your eCommerce email marketing campaigns to new heights, visit www.listrak.com to schedule a demo.
About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers including Waterford, Ten Thousand Villages, Swell, Vintage Tub, and La-Z-Boy. For more information please visit www.listrak.com.
