Call to Action Email Widget Increases Value of Videos, Engages Customers
SACRAMENTO, Calif. – StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, now gives businesses the ability to easily turn videos into ads, further engaging viewers with a Call to Action button that you can put on an existing video and email it out, where it plays in place and launches a profitable relationship – one that can be shared and repeated with a growing audience across all customer touchpoints.
“This new capability lets businesses add value to any video by quickly turning it into an engagement piece that attracts response and increases conversion rates,” said Dan Forootan, president of StreamSend Email Marketing. “Senders can turn any video into an ad that captures that visual impact as a sales piece, and there’s no limit to how far it can be shared with other potential prospects.”
Businesses can just click to configure any existing video, such as one from YouTube, as an advertising message that can be sent as an email, posted on a blog and on numerous other sites. Write it once and it posts everywhere. The Call to Action button sends customers to the order page or to print out a coupon, whatever is the next step to guide customer purchases.
Meanwhile, after attracting greater attention and eliciting a sales response with the video, businesses will also learn video viewing statistics, helping optimize future messages according to customers’ tastes and interests.
Senders can also add share icons which will bring recipients back to view the video advertisement right in the email message, where it will play in place. These icons also let users share the video further, still located in the email message, out to social media and embed it in a tab or blog.
As always, StreamSend’s Email+Video differs from many other offerings by having the video play directly within the email or posting, without sending the viewer away by clicking a link and pursuing the video at another location — leaving the direct relationship behind.
And since viewers will watch your video advertisement within the email they receive, all of their behavior – stats on what they clicked, how often and much more — will be available and trackable, letting businesses fine-tune future messages according to their likes and dislikes, building response rates while increasing the value of their email messages to customers and prospects.
Learn more about how to turn videos into ads at: https://www.streamsend.com/landing_b/video-email-marketing.html.
StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.
