Company’s Privacy Controls Provide Transparency and Choice for More than $1 Billion of Display Advertising, Reaching More Than 150 Million Consumers Daily In 40 Countries Across Mobile and Web Platforms
NEW YORK – Evidon, the global leader in revealing the invisible web, announced that it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with Self-Regulatory Programs for Online Behavioral Advertising in the United States, which is administered by the Digital Advertising Alliance (DAA), and in the European Union, which is administered by the European Interactive Digital Advertising Alliance (EDAA).
Clicking on the AdChoices icon gives consumers transparency into and control over how their information is used by companies online, including the ability to opt-out of being tracked and/or targeted. Via its Evidon InForm solution, Evidon now delivers that notice experience in 38 languages and over 40 countries across Europe, the Middle East, Asia and the Americas. Coverage includes every major language spoken in Europe, including Czech, Icelandic, Russian, Romanian, and Turkish. The service is also now fully operational in Arabic, as well as Chinese, Korean and Japanese. In the Americas, this expansion includes Portuguese and Canadian French, as well as Latin American Spanish.
This scope brings the industry’s most reliable privacy controls to more than 150 million people a day and more than $1 billion of display media annually. That scale is facilitated by Evidon’s technology integrations with Adobe, Appnexus, DataXu, DoubleClick, DoubleVerify, Invite Media, MediaMath, Pointroll, Pubmatic, TagMan, Turn and more.
Evidon mobile AdChoices notice is also in wide deployment, driven by integrations with leading mobile ad networks Tapad and Jumptap.
“Passing the two billion-a-day mark is a huge milestone for us,” said Evidon CEO Scott Meyer. “It is gratifying to see our hard work of the past three years come to fruition in the US and EU, empowering so many people around the world every day and enabling businesses to collect and use anonymous behavioural data responsibly.”
Evidon reveals the invisible web.
Its technology gives brands, publishers, networks and other businesses around the world unique insight into the digital ecosystem—including unparalleled intelligence on the marketing technologies that underpin the commercial web —and the power to control their impact on business.
That technology includes Ghostery®, Evidon’s browser tool that reports on data collection across 26 million websites and informs the company’s business control solutions. Evidon also provides market-leading privacy controls for more than $1 billion of display media annually that empower more than 150 million people a day to control how their information is used online.
Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result. www.evidon.com