Company to Participate in Ericsson’s Multiscreen Advertising Demonstration
ORLANDO, Fla. – At Cable-Tec Expo 2012, SeaWell Networks Inc., the leader in IP video delivery and ad-insertion solutions for network operators will be showcasing the industry’s first MPEG DASH-based live and on-demand video ad-insertion solution. The company has incorporated the DASH (Dynamic Adaptive Streaming over HTTP) format into its existing library of supported formats, which include Smooth Streaming, HLS and HDS. Using SeaWell’s Spectrum™ software, network operators are now able to convert all formats dynamically, and deliver IP video content to any connected device. SeaWell Networks will demonstrate its newest release of Spectrum and highlight key customer use cases at SeaWell Network’s Booth #2002 as well as be a part of Ericsson’s multiscreen advertising demonstration at Ericsson’s Booth #2447.
Standardization of IP video content delivery over the Internet is gaining significant industry support as a key enabler for the advancement of multiscreen TV adoption. SeaWell Networks’ Spectrum is the only industry solution that provides universal ABR conversion and delivery for network operators around the globe. DASH is the latest format for streaming video over IP networks. It allows devices such as Internet connected televisions, IP set-top boxes, desktop computers, smartphones, and tablets to consume content delivered via the Internet or managed IP networks. DASH endeavors to allow this technology to be universally implemented, compared to similar solutions such as HLS by Apple, Smooth Streaming by Microsoft, or HDS by Adobe.
With the integration of the international DASH industry standard, Spectrum enables operators to not only deliver content efficiently in DASH or any other format, but to now insert advertising seamlessly into the live or VOD stream — a market first. Spectrum is a session control solution for Adaptive Bitrate (ABR) streaming video that enables operators to deliver content to any connected device, while arming them with the power and personalization of dynamic ad insertion, stream management and analytics that provide significant network efficiencies and cost-savings.
To arrange a media or analyst meeting at SCTE Cable-Tec please contact ilona@penvine.com.
About SeaWell Networks
SeaWell Networks Inc. is the leader in monetizing multiscreen TV thanks to its industry first, per-user ad insertion solution. Spectrum™ gives pay TV providers unprecedented network-side control while reducing delivery costs through format rationalization. For more information on SeaWell Networks, visit www.seawellnetworks.com or follow the company on Twitter.
