Interactive Advertising Bureau (IAB) and Winterberry Group To Release Paper on November 12
NEW YORK – 24/7 Media, WPP’s marketing technology company, announced its supporting sponsorship of a new white paper on DMPs that released by the Interactive Advertising Bureau (IAB) and the Winterberry Group on Monday, November 12th.
“Our sponsorship of this white paper makes a great deal of sense for 24/7 Media as we expand the capabilities of our own DMP,” said David J. Moore, Chairman and CEO, 24/7 Media. “I believe that the future of our industry can be summed up in two four letter words: Data and Math. A well-built DMP that seamlessly combines reporting, forecasting, optimization and analytics, will have a significant role in bringing digital advertising to an entirely new level. The complexity of the digital media ecosystem makes everything more difficult for publishers and advertisers to navigate. This new-found focus on DMPs will greatly benefit our entire industry.”
This sponsorship is part of 24/7 Media’s marketing strategy to educate publishers and advertisers about the critical steps they can take to maintain control of their data, to understand what that data reveals and to capitalize on this valuable asset. The company is involved in a series of global webinars and conferences to promote the development of ‘big data’.
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.
This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.
24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.
24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to:www.networkadvertising.org.