TruEffect Appoints Senthil Kumar and Mark Nelson As Senior Software Engineers

WESTMINSTER, CO – Advertising technology company TruEffect, has expanded its data processing team with two new hires. Senthil Kumar and Mark Nelson are the company’s two newest Senior Software Engineers.

Senthil Kumar brings over 20 years of experience, both domestic and international, and comes to TruEffect from Level 3 in Broomfield, Colorado.  Kumar authored the first open-source adaptive-JIT JVM and made contributions to the APNS C# project.

Mark Nelson has over 16 years engineering experience, including his work with Microsoft and most recently with CCI in Fort Collins, Colorado. Nelson’s breadth of experience includes designing and implementing distributed systems, database applications, APIs, and enterprise messaging data schemas.

“TruEffect is reshaping the landscape for display media,” said Finn Faldi, TruEffect CEO. “Our innovation continues to attract the best and most experienced people in the industry. Senthil and Mark are just the latest examples of experienced and talented additions to our team.”

Both will report to Ashish Rangole as members of the Data Processing Team.

About TruEffect

TruEffect ( is a digital advertising services company specializing in First-Party data. Using the power of First-Party technology, we deliver the right ad to the right person, and accurately measure its effectiveness. We configure a solution that best meets the needs of each advertiser to improve both digital display performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect solutions include ad serving, targetingmeasurement, and audience data mobilization.TruEffect services are available on a hosted, managed, or licensed basis.