Madison Logic Expands Leadership Team with Two Key Executive Appointments

Mark Herschberg and Dennis Syracuse Join Team to Fuel 2013 Growth

New York, NY — Madison Logic, a distinguished provider of data powered lead solutions for the world’s largest advertisers, announced the expansion of its executive team. Mark Herschberg has been appointed as chief technology officer (CTO) and Dennis Syracuse joins the team as chief marketing officer (CMO). Both are new positions for the company.

As CTO, Herschberg will focus on scaling up the platform and launching the new data science team. Herschberg has spent his career growing and fixing new ventures at startups and Fortune 500s. Most recently, he facilitated the private beta initiative for IAmTalent. Additionally, Herschberg was instrumental in launching, Sears online home services labor market, and he also helped fix NBC’s online video marketplace (now He’s an instructor at SUNY’s Levin Institute and at MIT, where he also helped to start the Undergraduate Practice Opportunities Program.

Dennis Syracuse brings a wealth of marketing experience to the team at Madison Logic. Most recently, he was the CMO at Datran Media, where he launched a cross-functional analytics team that increased company productivity alongside client revenue growth and success by over 200 percent. Syracuse was also responsible for the execution of hundreds of high-performance direct advertising campaigns and events that resulted in millions of dollars in measurable client opportunity and deal value. In his role as CMO at Madison Logic, Syracuse will be responsible for developing a communication platform to support Madison Logic’s rapid domestic and international growth.

“We have a number of aggressive goals for the company in the coming year, and we are thrilled to welcome Dennis and Mark aboard at a critical time of growth when they will add immense value to our upcoming initiatives,” said Madison Logic CEO Erik Matlick. “Both of these men are accomplished leaders in the space and their individual records of high performance will bring a new level of success to Madison Logic.”

About Madison Logic
Madison Logic is a distinguished provider of data powered lead solutions for the world’s largest advertisers. The Madison Logic suite of lead solutions enables sales and marketing teams to maximize reach, efficiency and effectiveness for campaigns across 10 industry verticals. Partnering with over 450 premium B2B publishers, Madison Logic has the largest reach and richest behavioral analytics in the industry. Visit to learn more.