BlueKai Partner Program Expands Into New Channels; Reflective of Marketers’ Need for Cross-Channel Data Intelligence and Activation

Data Activation Company Grows Partner Ecosystem by 25 Percent and Expands Data Activation to Site Personalization, Creative Customization, and Lookalike Modeling Across Digital, Mobile and Social

Cupertino, Calif. – BlueKai, the world’s first complete enterprise data activation system for intelligent marketing, today announced that its Partner Program has grown by 25 percent since launching in May of last year, adding 5 new categories of partnerships that take data beyond the media channel.  The company’s SaaS platform has expanded its integrations to allow marketer and publisher clients to seamlessly activate their data intelligence to influence activities in various execution platforms and emerging channels.  For example, marketers and publishers can now leverage 1^st and 3^rd party data intelligence to create a more relevant site experience, serve dynamic ad creative, generate lookalike modeling as well as leverage insights across emerging media such as mobile and social.

“Seamless data connectivity and activation across any channel is crucial for marketers who are looking to maximize ROI from this age of data intelligence,” says Cory Treffiletti, SVP of Marketing at BlueKai.  “Consumers interact with brands in so many different ways, so it’s imperative that marketers have access to the tools and technologies that will enable them to get the right message in front of the right audience regardless of how and where their audience is engaging.  Through this expansion, our connections made through the Partner Program is helping to make data activation as easy as pushing a button.”

With today’s announcement, the total number of partners in BlueKai’s program comes to 137 with 17 new additions.  Some new areas of focus and partnerships include:

•         Dynamic Creative Optimization – Adjuggler, Flashtalking (with ad serving for agencies, advertisers and publishers)
•         Website Content Optimization – Optimizely
•         Real–time Customer Experience – Monetate
•         Lookalike Modeling – Datacratic, Trusignal
•         Social Media – Facebook, Janrain
•         Mobile – Jumptap, Mopub, Tapad

“We are very excited to add BlueKai’s profile and segment data to Monetate’s extensive library of target attributes,” says Colton Perry, vice president of partnerships at Monetate. “Our customers can now combine BlueKai’s offsite profile data with Monetate’s historic and real-time attributes such as referral channel, location, device, and behavioral data, allowing their websites to react in real-time to the preferences of each consumer. The BlueKai and Monetate partnership gives brands the ability to connect two powerful technologies to achieve the most optimized web experiences.”

“At Flashtalking our mantra is Online Advertising Technology – Made Simple,” says Andy Pocock, SVP of Business Development at Flashtalking. “Integrating with BlueKai empowers agencies to simply and effectively leverage BlueKai Audience data within Flashtalking’s intelligent, Dynamic Ad-serving platform, delivering relevant data-driven messaging to consumers on every ad impression. We’re excited at the opportunities the partnership brings to Flashtalking and BlueKai to enable clients to incorporate valuable audience data into effective digital strategies.”

Today’s announcement builds on a strong network of dedicated partners in BlueKai’s program that already includes Media Partners, Branded Data Providers, App Partners, Data Management Platform (DMP) Providers and Privacy Partners.  For a full list, visit: http://www.bluekai.com/customers.php.

About BlueKai

BlueKai is the world’s first and only complete enterprise data activation solution for intelligent marketing.  BlueKai offers its customers a system for managing and activating all their 1st, 2nd and 3rd party data in all marketing and customer engagements.  BlueKai represents the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data.  BlueKai leads the data-driven marketing space with the industry’s first, and most advanced, Data Management Platform as well as the industry’s first, and most well-connected, Data Exchange.  BlueKai currently works with thousands of companies and is currently trusted by almost half the Fortune 30 brands to activate their data.  In 2013 BlueKai was named to Forbes “50 Most Promising US Companies” list as well as Fast Company’s “10 Most Innovative Global Companies in Big Data”.