Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands and Additional Ad Revenue
IRVINE, Calif. — Local Corporation (NASDAQ: LOCM), a leading online local media company, announced the launch of “Fusion by Local,” a new premium ad network for advertisers and brand marketers seeking to engage with targeted local audiences in markets across the U.S.
Fusion by Local gives advertisers the ability to reach targeted customers in local markets through premium display advertising inventory across some of the top media properties in the country, including sites in the company’s established network of over 1,000 regional media sites. The premium network also provides regional media publishers with access to national advertisers and brands to drive incremental advertising revenue through their media properties.
With local display advertising on the rise and expected to grow 18.2 percent this year to $3.4billion ((BIA/Kelsey)),advertisers are seeking ways to more effectively engage their target audiences quickly and efficiently on a local level. National and regional brands that are looking to advertise locally are increasingly seeking premium ad positioning for their campaigns near relevant content, with high quality publishers and media sites.
Fusion by Local offers both, by combining its unique, precision-based targeting for audiences with premium advertising inventory that takes the manual process out of local buying. It also eliminates the time and resource-intensive process for advertisers of contacting publishers, negotiating multiple contracts, submitting insertion orders and tracking performance metrics for each media property. Fusion by Local offers a variety of standard and customized ad units across various ad formats, including mobile and rich media, through a single integrated process with one point of contact.
“Implementing local campaigns is a labor-intensive process that involves manually engaging with hundreds of media sites across the U.S.,” said Lori Chavez, vice president of marketing, Local Corporation. “Fusion by Local removes this burden from advertisers by allowing them to leverage our existing relationships with these valuable regional media publishers so they can focus their time on campaign strategy not campaign implementation. Fusion by Local further expands our local ecosystem and directly supports our mission of connecting local consumers with businesses of all sizes online.”
Fusion by Local helps advertisers and brand marketers engage with local customers directly across various industries and specific vertical categories.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecast in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.
