Xaxis Launches in Thailand; Brings Comprehensive Audience Buying Solution to Advertisers

Partnership with GroupM Thailand digital unit, mInteraction, provides clients with seamless access to Xaxis services

NEW YORK & BANGKOK – Xaxis, the world’s largest audience buying company, announced the launch of operations in Thailand, via a partnership with mInteraction, the digital unit of GroupM Thailand. Xaxis will work directly with mInteraction in providing regional marketers with the full suite of Xaxis audience buying solutions.

“The Thai marketplace, like other areas in Asia-Pac, is quickly developing in terms of publisher maturity and consumer behavior,” said Michel de Rijk, managing director of Xaxis APAC. “This makes it a natural fit for the Xaxis products as we continue our expansion in the region.”

At launch, Xaxis Thailand will coordinate with mInteraction to provide clients the capability to implement coordinated audience buying campaigns across multiple platforms and channels.

CEO of GroupM, Thailand, Kevin Clarke commented, “Xaxis truly represents the cutting edge of online audience targeting and our clients stand to make great competitive gains through the opportunities these products provide.”

“The mInteraction team is excited to enter into this partnership with Xaxis. This will be an important catalyst to bring digital ad spend in Thailand to new record highs, and to provide sophisticated audience buying services to marketers,” commented mInteraction Chief Operating Officer, Niklas Stalberg.

Xaxis provides over 1,000 advertisers with audience buying solutions at scale, delivering hundreds of billions of impressions globally per year. The proprietary Xaxis DMP houses the largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan.

About Xaxis

Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 20 countries across North America, Europe and Asia Pacific. For more information, please visit www.xaxis.com.

Xaxis | Digital Brilliance

About mInteraction

mInteraction is a WPP company and part of GroupM Thailand, and is Thailand’s largest digital agency in terms of billings and organization. A full range of digital services is provided to a range of clients, including some of the largest advertisers globally and the best known local brands. For more info, visit http://www.minteraction.com.