Mobile video, native ads, Live Stream closed captioning give broadcaster an edge in attracting online viewers
MADISON, WI – Broadcast Interactive Media (BIM), whose evolving suite of Web, video, and mobile publishing tools help increase client revenues by attracting more traffic and improving ad delivery, today announced that Dallas-based media company Belo Corp. (NYSE: BLC) has signed a multiyear renewal agreement with BIM.
A long-standing partner of BIM, Belo Corp. has a focused strategy for extending its core franchises to new media and audiences, operating more than 25 Web sites, interactive alliances and partnerships, and a broad range of Internet-based products and services.
Belo has eight of the top 50 most visited local television-affiliated websites in the U.S., according to 2012 fourth quarter comScore Ratings. In each of their communities, Belo’s Web sites strive to be the premier online source for continually updated news and unmatched local coverage.
“Our Belo sites have experienced strong user engagement over the past few years, and have sustained or increased the extent of their top ranking among local media sites in their respective markets,” said Joe D. Weir, Belo’s Vice President/Digital. “This is a result of the ongoing efforts of our corporate and station team members, and the flexibility and creative controls the BIM platform gives our developers. We are proud of the results and are glad to have BIM as a trusted partner to support our efforts.”
“The renewal is an affirmation of the power and versatility of BIM’s products, as well as our consistently top-flight service,” said Timur Yarnall, BIM co-founder and CEO. “Belo has a well-known philosophy of constant innovation on their web and mobile efforts, and we’re pleased that their development and sales teams chose to continue growing on our platforms.”
Belo’s sites feature high-quality, flexible video delivered through the BIMvid platform, and closed captioning support for much of the Company’s live and archived video content, to comply with FCC regulations. Belo will also continue to utilize key services that BIM has incorporated into its industry solutions, including the BIMLocal Ad Optimization Platform, which helps broadcasters maximize revenue with national ad placements.
BIM also offers Belo the ability to alternate homepage layouts at a moment’s notice, critical in delivering video and information in emergency situations. “For example, in the event of severe weather such as a hurricane, Belo station WWL-TV in New Orleans can instantly switch its homepage to a pre-built layout for hurricane-related news,” said Belo’s Kelly Nitsche, Belo’s Senior Director/Digital Operations. Kelly added, “With that level of flexibility our users know that they are always getting timely, relevant information from our sites.”
Broadcast Interactive Media (BIM) (www.broadcast-interactive.com