New Timepiece Launches With Music-Focused Digital Platform on Myspace
GUCCI partnered with Myspace, a place where people connect, discover and share to create an online community for the new GUCCI SYNC, a timepiece made for a connected, young music-loving audience.
The GUCCI SYNC Myspace profile taps into the site’s sleek new platform, focused on music and discovery by featuring a special Myspace-produced GUCCI SYNC video, which depicts real-world connections based on music and the creativity inherent in youth culture. The profile will also feature a multimedia mix of dynamic artists – including Gothic Tropic, Plum and Austin Brown.
GUCCI seeks to champion emerging talent and will collaborate with Myspace to help promote new artists via a specially curated list of musicians. Artists highlighted within the GUCCI SYNC profile will contribute to the SYNC music mix, as well as serve as ambassadors for the watch.
Available in two sizes, XXL (46mm) or large (36mm), GUCCI SYNC comes in four colors: white, red, black and blue. Each colored dial displays Gucci’s iconic interlocking ‘GG’ symbol. The Gucci logo is etched around the stainless steel case at 9 o’clock and also appears on the dial at 12 o’clock.
Breaking away from brick & mortar sales platforms, GUCCI SYNC will only be sold through online channels. For more information about Gucci Timepieces & Jewelry, please visit www.gucciwatches.com
The GUCCI SYNC community can be found on Myspace at https://new.myspace.com/guccisync
GUCCI SYNC will be available for pre-order from Amazon.com at amazon.com/guccisync, beginning April 24th, 2013 and will be available to ship from Gucci.com and Amazon.com at the end of August 2013.
About Myspace:
Myspace (new.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world’s largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.
