ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can buy high impact ad formats on premium sites.
San Francisco, CA and NYC – ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can buy high impact ad formats on premium sites.
One of the most exciting formats on the new network is Full Screen Video Ads, a format that lets brands bring either digital video assets or already-produced TV ads directly to the web. The ads run without sound unless a viewer mouses over them, in which case audio begins. The viewer is invited to “Click to Full Screen” and when the viewer clicks on the video, it expands to Full Screen.
Full Screen Video Ads on the Web is part of a suite of high impact formats developed by ZEDO technologists over the past few years to counter advertisers’ increasing dissatisfaction with the performance of banner ads, while also providing high reach for video ads. Video ads can also be placed in ZINC’s innovative InView Slider high impact format. Our InView formats achieve 99% viewable impressions, which is verified by comScore.
“The rollout of ZINC concludes several years of research into how advertisers can get better engagement from their advertising. These High Impact Formats are the best thing on the market now, “said ZEDO President Paul Prior. “ZINC is an offering specifically to bring our premium publishers directly to brand advertisers and their agencies, without intermediaries.”
ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving, and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.