Office Extends ExactTarget’s Regional Strength with Operations in Singapore and Australia
INDIANAPOLIS – Global cross-channel digital marketing leader ExactTarget (NYSE:ET) launched its Singapore office, expanding the company’s international strength across Asia Pacific.
“Working closely with our team and clients throughout the region, it is clear that there is tremendous opportunity in Singapore and across Asia Pacific to transform business through digital marketing”
The office extends ExactTarget’s ability to bring its suite of email, mobile, social media, Web, data management and marketing automation applications to marketers throughout the region, building on the company’s regional presence in Australia.
“Working closely with our team and clients throughout the region, it is clear that there is tremendous opportunity in Singapore and across Asia Pacific to transform business through digital marketing,” said Scott Dorsey, chairman and chief executive officer of ExactTarget. “By continuing to bring our expertise and passion for digital marketing to new markets, we are providing the leadership and technology businesses need to achieve new levels of success by connecting with their customers across email, mobile, social media and the Web.”
In a Sept. 2012 report, the Broadband Commission for Digital Development noted, “Singaporeans have shown a strong appetite for smartphones, according to surveys which rank Singapore one of the world’s highest in terms of smartphone penetration.” The Infocomm Development Authority of Singapore estimated mobile phone penetration was more than 150 percent in 2012.
“Smartphones are fueling an unprecedented level of hyper-connectivity, making it seamless for consumers to move between email, SMS, apps, social media and the web from a single device,” said Scott McCorkle, ExactTarget’s president of technology and strategy. “ExactTarget’s suite of products provides the solution marketers need to optimize these interactions with data-driven, permission-based digital marketing that builds customer loyalty and drives sales.”
ExactTarget currently powers digital marketing programs for more than 6,000 clients worldwide and many of Asia Pacific’s leading brands, including Haymarket, Fairfax Media and David Jones.
The announcement of ExactTarget’s new Singapore office follows the company’s 2012 launch of international operations in France, Germany and Sweden. ExactTarget’s global operations now include offices in Australia, Brazil, Canada, France, Germany, United Kingdom, Singapore and Sweden. ExactTarget’s U.S. operations include offices in Atlanta, Indianapolis, New York City, San Francisco and Seattle.
For more information about ExactTarget Singapore, visit www.ExactTarget.com.sg.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.