Integrated search across all content types – video, audio, text and image – drives enhanced navigation and user engagement across 96 Univision online properties
BOSTON – RAMP, the industry’s leading provider of next-generation video and search experiences for major online media publishers, announced that Univision Communications Inc. has selected RAMP to deliver search across 96 Univision web and mobile properties. Univision began its rollout last week.
“The ability to present the right content to the right user is a critical component of maximizing the value of premium content across a network of sites.”
RAMP’s award-winning universal search solution enables users to easily and quickly find all relevant content on the site across all formats – video, audio, text and image. RAMP’s topic page publishing solution identifies and publishes thousands of user-friendly and SEO-friendly topic pages for easy navigation across Univision’s content collection.
“Given the footprint of Univision’s digital properties, we needed to identify a solution that could scale to our requirements while being easy to build, launch, and maintain,” said Kevin Conroy, president, Digital & Enterprise Development, Univision Communications Inc. “RAMP allows our Univision content to be easy to find and discover while helping us deliver on our ROI.”
RAMP’s MediaCloud platform continuously ingests all of Univision’s content and creates rich metadata, including time-coded transcripts and tags for video content, and automated tagging and indexing of text and image content. This indexed content is then deployed across all of Univision’s online properties using RAMP’s template search results pages, which also include searches for specialty Univision content types such as recipes and featured keywords.
“RAMP’s Universal Search solution is unmatched in the market in terms of delivering a comprehensive search experience for major media companies like Univision,” said Tom Wilde, CEO, RAMP. “The ability to present the right content to the right user is a critical component of maximizing the value of premium content across a network of sites.”
About RAMP
RAMP has developed the next generation of search & video experiences to make video more valuable. Using RAMP, clients are able to fully leverage the value of all of their video content by driving increased discovery across search and social sites, enhancing user engagement through dynamic search and publishing solutions, and maximizing revenue through sophisticated advertising capabilities.
Leading media companies and enterprises using RAMP include Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, Citibank, and others. For more information visit RAMP.com, or contact us at [email protected].
