Company Providing Mobile Ad Reach to New Audience Segments
AUSTIN, Texas – Q1Media announced the official release of its vMobile video ad unit. Designed to serve top brands and advertising agencies looking for premium and 100% viewable mobile video advertising, Q1Media is responding to increasing marketplace acceptance of mobile advertising. A 2013 study by eMarketer predicted spending on mobile advertising will rise 77% from 2012 to hit to $7.29 billion in 2013.
“In 2013, we’ve seen a significant increase in demand for mobile-web enabled video ads, in part because the flexibility, performance and reporting capabilities of this medium have improved”
“In 2013, we’ve seen a significant increase in demand for mobile-web enabled video ads, in part because the flexibility, performance and reporting capabilities of this medium have improved,” stated Phil Banfield, CEO, Q1Media. “Our existing AdExcite Video publisher base opted-in for mobile video ads at a high rate, which enabled us to offer considerable reach across mobile audiences immediately upon launch.”
Q1Media has exclusive relationships with premium publishers like Artistdirect and strategic media partnerships encompassing video, mobile, and display with publishers like ChaCha.com, Examiner and Lifescript that offer a brand-safe environment and allow advertisers to reach audience segments that are underserved by existing display, video and mobile networks. Their vMobile video ad unit is IAB VAST compliant and compatible with both iOS and Android environments. The company expects to release their mobile display advertising unit – ImpactAd – later this year.
About Q1Media
Q1Media, Inc. is a digital advertising and technology company formed by the 2013 merger of Q1Media, a market leader in delivering online display advertising with a reach of over 150 million monthly unique visitors, and AdExcite, a provider of innovative video advertising platforms. In April 2013, comScore’s Video Metrix reported that the Q1Media-AdExcite Video Platform ranked #4 based on monthly unique viewers among all major video advertising networks. April’s comScore report also placed Q1Media as ranking #1 among comScore’s large-scale INDEX networks for females and males ages 18-34 and households with incomes of $75,000 or more and $100,000 or more. Q1Media, Inc. serves ad agencies, agency trading desks, major brands and web publishers, delivering efficiency and value to the programmatic buying and selling of display, video and mobile device advertising. For sales inquiries, visit www.q1media.com or www.adexcite.com.
