SANTA MONICA, Calif. – Demand Media® (NYSE: DMD) announced that Executive Vice President, Revenue, Jeff Dossett, has been promoted to Chief Revenue Officer, replacing Demand Media’s Chief Revenue & Marketing Officer, Joanne Bradford, who is stepping down to pursue a new opportunity with one of Demand Media’s largest publishing partners.
“We’ve built an unrivaled model for connecting brands with consumers, precisely at the moment when those consumers are looking for solutions to their everyday needs”
“Jeff has been an integral part of our leadership team since 2010 and has built a world-class sales team that is a trusted partner to many of the world’s top brands,” said Richard Rosenblatt, Chairman and CEO, Demand Media. “Joanne built a strong sales and marketing team that will continue to grow our core businesses, and we look forward to working with her in her new role.”
Dossett will continue leading the branded advertising sales organization while adding responsibility for programmatic and mobile advertising across Demand Media’s leading properties. His decades of digital media experience span across many disciplines. Dossett has held senior executive roles at Yahoo! and Microsoft, where he led teams with responsibility for both revenue and integrated audience and advertiser experiences.
“We’ve built an unrivaled model for connecting brands with consumers, precisely at the moment when those consumers are looking for solutions to their everyday needs,” said Dossett. “I’m excited to lead this team to create an even stronger offering that integrates emerging advertising technologies and cross-platform packages to give advertisers more effective reach into their target markets.”
“I could not be more proud of the platform we’ve created that connects advertisers, publishers and consumers to Demand Media’s content for real life. Jeff and I have worked closely together for many years. I am confident he will continue leading this team to great success, and I’m looking forward to working with Jeff and with the entire Demand Media team in my new role,” said Bradford. “I want to thank all of my Demand Media colleagues for an amazing three years and the opportunity to work with such a talented team.”
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading digital media and domain services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.
