Veteran Industry Executive to Lead Global Customer Expansion for Top Cloud Marketing Platform
REDWOOD CITY, Calif. – Turn (www.turn.com), the cloud marketing platform, announced the appointment of Wolfgang Maasberg as senior vice president of sales and field operations, a new global position. The former CEO of Lyris and senior vice president at Adobe and Omniture brings extensive enterprise software sales experience to this role. Maasberg will lead worldwide sales, account management, customer operations, and sales engineering throughout Turn’s Americas, Europe, Middle East and Africa (EMEA), and Asia-Pacific regions.
“Wolfgang has deep experience as a sales leader in enterprise software for marketers, having grown his team’s portfolio at Ominture to over $250 million,” says Bill Demas, president and CEO, Turn. “His leadership will be key as we expand the worldwide customer base for Turn’s SaaS business and cloud marketing platform solutions.”
Maasberg was formerly CEO of Lyris, a publicly traded marketing automation platform company with more than 5,000 global customers. Prior to that, he was senior vice president of sales at Omniture, an online marketing business that was acquired by Adobe in 2010. He previously held senior sales positions with Coremetrics, Fit Interactive Technologies and Dell.
“Turn is the global leader in providing real-time insights that transform how marketers make decisions,” says Wolfgang Maasberg, svp of sales and field operations, Turn. “We have great momentum in the U.S. and Europe, and a rapidly expanding business in Latin America and the Asia-Pacific region, where the potential for data-driven marketing is huge. I’m looking forward to bringing our industry-leading solutions and services to new markets and new opportunities – and helping drive ROI for top advertisers worldwide.”
Turn provides two real-time marketing platforms: Audience Suite, an enterprise data management platform, and Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising. Turn works with the world’s top brands, agencies and trading desks including Aegis, AT&T, Chrysler, Experian, IPG/Mediabrands, OMG and Vivaki.
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. For more information, visit turn.com or follow @turnplatform.