Analytics application accelerates return on investment for Marketing Cloud (formerly SiteCatalyst) users
SEATTLE – Context Relevant announced the availability of the behavioral analytics library for Adobe Marketing Cloud (formerly SiteCatalyst and Omniture) that automates analytics using machine learning. The Adobe Marketing Cloud behavioral analytics library from Context Relevant accelerates content optimization cycles across multiple marketing channels – and generates forecasts and actionable recommendations in near real-time.
“We’re seeing tremendous demand among web analytics customers to accelerate the manual and iterative processes of content optimization”
“We’re seeing tremendous demand among web analytics customers to accelerate the manual and iterative processes of content optimization,” said Stephen Purpura, founder and CEO of Context Relevant. “Our customers want optimization in near real-time so they can retain site visitors, improve engagement and increase revenue. That’s why we decided to focus on this important market as part of our first wave of behavioral analytics libraries.”
The analytics software market is expected to grow at a 9.7 percent compound annual growth rate through 20171, and Adobe Marketing Cloud is currently the leading tool in terms of product revenue for content and conversion rate optimization (CRO) professionals. Yet there is no way to interpret site data out-of-the-box. Context Relevant’s machine learning application automates the process, making Adobe Marketing Cloud users more nimble and accelerating their return on investment. In addition, the Context Relevant behavioral analytics library for Marketing Cloud includes advanced features to optimize advertising revenue for online content.
Context Relevant introduces automated machine learning to site analytics by identifying patterns in visitor data, developing optimization scenarios, and testing the scenarios in near real-time. The technology is based on more than a decade of research by data scientists focused on accelerating analytics by removing human intervention from the process.
Context Relevant’s existing analytics libraries address the most sought-after solutions among data scientists and data analysts, including Online Revenue Optimization, Content Prediction, Data Quality Management and Finance. Additional libraries are under development and will be added to Context Relevant’s machine learning engine – empowering data-driven CEOs, CMOs and their analyst teams with tools for generating innovative, actionable insights.
Customers can schedule one-on-one, live web demonstrations from Context Relevant by selecting a meeting time online. For more information, customers can also contact Context Relevant by email ([email protected]), phone (800-980-DATA) or online (www.contextrelevant.com).
About Context Relevant
Context Relevant believes in the value of predictive analytics in the hands of executives and line of business managers. Context Relevant combines data science with software development to let customers find actionable insight from huge stores of data faster and with less expense than ever before.
1 International Data Corporation. (June 25, 2013). IDC Forecasts Business Analytics Software Market to Continue on Its Strong Growth Trajectory Through 2017.Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS24194613
