Advertisers and Publishers Generating More Value from Nativo’s Technology
LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site and on every kind of device today announced that premium publishers The Street Inc., USA Today Sports Media Group, Source Interlink Media, Kiplinger Washington Editors Inc., Internet Brands, Entrepreneur Media Inc., Investor Place Media, Reader’s Digest, Sandusky Newspapers and other leading media companies and digital publishers have all selected the company to integrate native advertising into their monetization arsenal. These premium publishers join Nativo’s 1,500-strong dossier of publisher publications already using the platform to deploy, manage and deliver native advertising at scale across their owned and operated media properties.
“Native advertising done the right way is something that can be positive and valuable for publishers, advertisers, and consumers. We have invested a great deal of engineering effort focused on one goal; creating the best platform tools for publishers to deploy and execute great native ad experiences”
“We are glad to have found Nativo because its platform and best practice guidance enabled us to quickly and easily expand our ad product portfolio to offer native solutions to our clients. Their technology is far more advanced, intuitive and scalable than anything else we’ve seen, and we will be up and running in a matter of days,” says James R. Freiman, Senior Vice President of Strategy & Business Development of The Street Inc. “Most importantly, Nativo solves mobile, tablet and desktop monetization, and provides a premium offering where context and publisher brand equity are best leveraged to positively impact consumer receptivity and campaign KPI performance.”
The Nativo platform had been in development for two years prior to launching in early 2012. They have quietly led the native advertising technology space since then, now executing hundreds of millions of native ad impressions across their partner publications. Advertisers working with the Nativo platform realize 5X to 20X higher click rates on native ads compared to adjacent display ads, with average engagement time ranging from 40 seconds to more than four minutes, depending on the type of content. Industry observers agree that native ads are more effective than display ads, but publishers have struggled with how to deploy native ad products, just as advertisers have struggled with how to execute native campaigns, at scale. Nativo solves these problems seamlessly across all platforms, site and device types, enabling publishers to immediately unlock new premium revenue streams by quickly deploying native inventory and brand campaigns without having to build their own custom solution.
Nativo’s content-based native ads can be targeted based on geographic region and device and either prescheduled or launched in real time. The platform supports third-party tracking and auto-optimization of brand content and placement based on response rates. All of this is managed via an intuitive web-based interface that makes it easy to scale branded content simultaneously across thousands of contextually relevant placements and publications. Brand content is made native to each publication regardless of layout or site type, which makes for a seamless reading experience that is in harmony with a site’s own design.
Earlier this year Nativo announced a $3.5-million Series A round of funding led by Greycroft Partners, and a strategic partnership with VivaKi, the technology innovation arm of Publicis Groupe. Brands who have worked with Nativo include Mazda, Ford, P&G, T-Mobile, Plantronics, Symantec and many more.
“Native advertising done the right way is something that can be positive and valuable for publishers, advertisers, and consumers. We have invested a great deal of engineering effort focused on one goal; creating the best platform tools for publishers to deploy and execute great native ad experiences,” says Justin Choi. “Many of the publications we are onboarding now are sites that we have personally been fans of for years, so we are very proud to be working with these publishers, and Nativo is committed to continuing to support these partners and empower them with the tools they need to take advantage of this new premium revenue stream.”
Nativo was highlighted in Alex Kantrowitz’s story “Can Native Advertising Scale” in AdAge and Michael Carney’s story “Nativo Signs up more Premium Publishers” in PandoDaily.
About the Company
The Nativo platform (www.nativo.net) is an end-to-end native advertising technology solution for publishers enabling them to easily activate, deploy and manage native ad placements across all of their media properties. For marketers, the Nativo platform enables the distribution of branded content cross-publication and cross-device with scale, control, and relevancy. Nativo provides the widest reach, greatest automation, and deepest insights of any native ad solution. Already leveraged by top agencies and over a thousand publications, Nativo has established itself as the leading technology platform enabling the next generation of digital advertising.