Leading Multivariate Testing & Behavioral Targeting Firm SiteSpect Releases New Whitepaper on Optimization Strategy

BOSTON – SiteSpect, the leading provider of non-intrusive optimization solutions, announced that it has released a new whitepaper entitled “7 Ways to Refresh Your Optimization Strategy.”

“7 Ways to Refresh Your Optimization Strategy.”

This 20+ page whitepaper, containing 7 ways to think about your optimization strategy, will explore how to create your testing strategy, techniques for designing websites for testing, and tips for targeting and mobile optimization, among other things. Download it now to receive a compendium of helpful tips, best practices, and keen advice on maximizing the ROI of your web and mobile sites.

About SiteSpect, Inc.
SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testingbehavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.