New Consumer Insights Terminal Already Allowing Over 30 Leading Brands to Optimize Marketing Strategy and Messaging
NEW YORK, NY – eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, issued a call for new beta program participants for eXelate optiX, a new consumer insights terminal that turns digital consumer interactions into real-time insights. Beta program participants will benefit from early access to a web-based terminal that provides comprehensive and immediate consumer insights curated from billions of online and offline data points. Companies accepted into the expanded Beta, announced during Advertising Week in NYC, will be able to use eXelate optiX at no cost during the trial program.
eXelate optiX is the company’s first product designed to put comprehensive digital consumer insights directly into hands of marketers and agencies, helping them deepen their understanding of consumers to drive improvements in creative, messaging, and product strategy.
Over 30 brands are currently in the eXelate optiX Beta program including companies within the top five CPG, Telecommunications, Insurance, and Auto industries.
Said Khurrum Malik, CMO for eXelate, “By joining the Beta program, eXelate optiX users will have direct access to consumer insights, available in real-time through an easy-to-use, marketer-friendly interface. optiX complements existing consumer research and intelligence tools by enabling marketers to tap into eXelate’s smart data pool directly.”
Initial users characterize the offering as Bloomberg meeting Twitter in its ability to provide comprehensive and real-time access to consumer insights. In this sense, the offering differs significantly from Data Management Platforms (DMP), Demand Side Platforms (DSP), and other platform offerings, which are focused on executing and managing paid and owned media.
According to Malik who also served as VP of Marketing for comScore prior to his role at eXelate, “Those characterizations are fair in the sense that what we are doing is quite new to anything marketers have had access to historically or now. It’s not a so-called ‘platform-play’ with a focus on digital media execution. Instead, eXelate optiX provides insights into the digital consumer, which is needed by the entire marketing ecosystem — functions such as branding, product marketing, creative, PR, and others.”
To qualify for the optiX beta program please email [email protected].
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.