Next Generation Marketing Cloud To Unite ExactTarget, Salesforce Buddy Media, Salesforce Radian6, Salesforce Social.com; To Add New Customer Journey Automation, Predictive Analytics, Location-Based Messaging
INDIANAPOLIS – Global digital marketing leader ExactTarget, a salesforce.com (NYSE:CRM) company, unveiled the next generation of the Salesforce Marketing Cloud at Connections ’13, uniting its digital marketing products and its latest innovations in automation, analytics and mobile.
“By bringing together the best products in digital marketing, the Marketing Cloud is the 1-to-1 platform marketers need to aggregate what they know about their customers and power the most relevant communications across the channels and devices their customers use most.”
The Salesforce ExactTarget Marketing Cloud will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with salesforce.com’s leading social marketing products – Buddy Media, Radian6 and Social.com.
“The Salesforce ExactTarget Marketing Cloud will transform how companies connect with their customers and optimize the customer journey in real time,” said Scott Dorsey, chief executive officer of ExactTarget and the Salesforce Marketing Cloud. “By bringing together the best products in digital marketing, the Marketing Cloud is the 1-to-1 platform marketers need to aggregate what they know about their customers and power the most relevant communications across the channels and devices their customers use most.”
Announced today before a sold-out crowd at ExactTarget’s Connections conference, the company debuted innovations across its suite of digital marketing products, including:
- Journey Builder – Map customer journeys to digital marketing channels, such as email, mobile, social and the Web to power personalized customer experiences that dynamically evolve with customer engagement.
- Advanced Predictive Analytics – Enable marketers to leverage customer preferences, browsing behavior and engagement to power predictive product recommendations and content.
- Enriched Mobile Messaging – Deliver location-based push messages, multi-media SMS and rich push featuring video, audio and images.
- Advanced Email Solutions – Optimize for mobile email, automate data-driven campaigns and improve workflow across the enterprise with collaborations, approvals, cloud editor and content tracking.
“The unprecedented level of innovation we are delivering will transform how marketers leverage digital marketing to drive phenomenal business results,” said Scott McCorkle, president, technology and strategy for the Salesforce ExactTarget Marketing Cloud. “The Marketing Cloud will have best-in-class email and mobile, world-renowned strength in social, incredible web and personalization technology and unmatched data and analytics capabilities that empower business around the world to connect with their customers in entirely new ways.”
All Salesforce ExactTarget Marketing Cloud products will be available as standalone applications or as a fully integrated suite. The Salesforce ExactTarget Marketing Cloud is currently expected to be generally available to customers in the first quarter of calendar 2014.
Marketers from around the world are attending Connections. The three-day event features education and content, including keynotes from author Jim Collins, biographer Walter Isaacson and former U.S. Secretary of State Condoleezza Rice.
More than 70 of the world’s top technology companies are sponsoring Connections, including Bazaarvoice, Compendium, Deloitte Consulting LLP, HP, OpenText and Return Path. Featured in the Marketing Cloud Expo Hall, sponsors will debut new products, provide live demos and showcase the latest in marketing technology.
For real-time updates throughout the conference, follow @ExactTarget and the hashtag #ET13 on Twitter.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available.
About ExactTarget
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. ExactTarget is salesforce.com company. For more information, visit www.ExactTarget.com.
