Enables Understanding of Customer Web Behavior, Boosts Effectiveness of Optimization Tests
NEW YORK – ClickTale, the pioneer of In-page Analytics, and Optimizely, the leading global website optimization platform, announced a partnership to integrate their complementary services into a comprehensive offering for businesses of all sizes. Combining Optimizely’s A/B testing platform with ClickTale’s anonymous user session playback, heatmaps, conversion funnels and form analytics, the offering enables businesses to pinpoint the most impactful sections of their websites, test different versions, and analyze how the changes affect customer behavior.
“This partnership is a perfect merging of technologies: how better to increase the effectiveness of your A/B testing than by observing exactly how your customers react to each change”
A/B testing is a popular method used by marketers to create different versions of their web pages and test the effect of those changes on the performance of their website. However, knowing which aspects to test has always been a challenge, and even today most companies can only guess which elements on their pages influence customer behavior. The integration of ClickTale and Optimizely eliminates this guesswork by providing businesses with a behind-the-scenes look at their visitors’ precise online behaviors.
“By partnering with companies like Optimizely, we are able to offer our customers a complete cycle of optimization, from observing user behavior through testing a hypothesis to understanding the results of the test,” said Dr. Tal Schwartz, chairman and CEO, ClickTale. “ClickTale uncovers the insights of what to test, Optimizely provides the tools for the test, and ClickTale facilitates the understanding of the behavioral reasons behind why one version of the test was more successful.”
ClickTale’s flagship product, ClickTale Core, allows businesses to visualize online customer behavior by capturing every mouse move, click, hover and scroll made on their websites. Optimizely offers a simple-to-use, ‘what you see is what you get’ editor for creating A/B tests. Both services require only a single line of code added to each page being tested.
“This partnership is a perfect merging of technologies: how better to increase the effectiveness of your A/B testing than by observing exactly how your customers react to each change,” said Dan Siroker, CEO of Optimizely. “Furthermore, because both ClickTale and Optimizely offer plans suited for SMBs and enterprises, every one of our customers can benefit from the integration.”
ClickTale and Optimizely are available for meetings in booth numbers 834 (ClickTale) and 835 (Optimizely) at ad:tech New York, taking place November 6-7 at the Jacob Javits Center. ClickTale and Optimizely are also co-hosting a network event with creative digital agency Clearhead at Lucky Strike Lanes bowling alley the evening of Wednesday 6th November.
About Optimizely
Optimizely enables the world to turn data into action by making it easy for every business and organization to discover, create, and deliver the right experience for each customer. For more information about Optimizely please visit www.optimizely.com, or follow us on Twitter and Facebook.
About ClickTale
ClickTale is the leader in Customer Experience Analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows companies to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. ClickTale Core™, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI, while ClickTale Touch™ reveals mobile device users’ behavior helping business perfect the mobile web experience. Serving over 80,000 customers worldwide including many Fortune 500 companies, ClickTale is the fastest growing company in its space. For more information, please visit www.clicktale.com.
