The latest version of Adap.tv’s Audience Path platform for advertisers is now available to customers. Highlights from the latest cycle of product upgrades include expanded support of Nielsen’s and comScore’s measurement solutions.
Expansion of the Nielsen OCR and comScore vCE app in more global markets
This simplifies the reporting process for our users, integrating Nielsen’s solutions directly into the Adap.tv platform for a more seamless experience. Customers will use their account relationship with Nielsen to pay them for the use of the Nielsen OCR app.
Updates to comScore’s vCE App to support viewability
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.