BrightTag Continues Global Expansion, Growing its Presence in Thriving Latin American Market

ROIx, Brazil’s largest first-party data network, selects BrightTag to power real-time, cross-channel marketing

CHICAGO – BrightTag, a global leader in real-time cloud-based marketing technologies with offices in the U.S., UK, Japan and Brazil, announced it has continued to expand on a global scale by growing its presence in the Latin American market where overall Internet use, online retail, digital advertising and social media are rapidly increasing. Brazil’s largest audience-based data and media-buying platform, ROIx, has selected the patented BrightTag Fuse™ technology platform to power the real-time, cross-channel marketing needs of its 60-plus clients.

As the world’s sixth-largest economy – and Latin America’s largest – by gross domestic product, Brazil leads the region with its consumers spending the most time online. The country’s digital economy is developing rapidly in advance of hosting the 2014 FIFA World Cup and the 2016 Olympics.

“Brazilian marketers are turning to BrightTag to help them leverage customer-interaction data in their efforts to drive greater acquisition and conversion,” said Marc Kiven, Founder and Chief Revenue Officer, BrightTag. “Our patented technology platform is enabling ROIx to power the real-time, cross-channel marketing needs of its clients and maximize the value of their first-party marketing data.”

“We think that Brazil is an attractive market for the long term, and we’re particularly excited about playing an integral role in helping the country’s marketers keep pace with the fast adoption of digital as a scalable marketing channel,” Kiven said.

Based in São Paulo, ROIx is using BrightTag Fuse™ to light the future of advertising technology in Brazil. With first-party interaction data on 38 million unique visitors across its more than 60 clients, ROIx is revolutionizing the country’s online advertising market with its approach to collecting, onboarding and managing data across multiple channels.

“Thanks to BrightTag’s patented technology platform, we are providing industry-changing data options for our clients in Brazil,” said John deTar, Chief Executive Officer, ROIx. “With BrightTag Fuse™, we have gained the unique ability to tap into customer data in real time across all channels – including both online and offline sources of information. As a result, our clients can more quickly unlock valuable customer insights when it matters most, and bring unprecedented levels of relevancy and timeliness to their marketing efforts.”

Key clients of ROIx using BrightTag Fuse™ include Banco Santander, one of the world’s largest multinational banks; Gafisa, one of Brazil’s largest residential construction and real estate companies; and Tim, Brazil’s second-largest mobile carrier.

Banco Santander Brasil is a subsidiary of Banco Santander and its largest Latin American division, accounting for 50 percent of the group’s total profit. Based in São Paulo, the company has more than 28 million customers.

ROIx works with Banco Santander Brasil to optimize marketing opportunities and provide timely, relevant use of its first-party data. Powered by BrightTag, the organization is able to onboard its online and offline data in real time via the cloud, from the likes of display advertising, mobile, CRM and more.

“Our first-party data is one of our most valuable assets,” said Priscilla Castro Fogli, Loyalty Superintendent, Banco Santander Brasil. “ROIx, powered by BrightTag’s patented technology, allows us to strategically leverage this asset to better understand the needs and wants of our customers in real time, across channels. This is significant because it gives us the insights and the means to deliver more relevant, targeted marketing experiences and drive greater return on investment than ever before.”

About BrightTag

BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit