Digital Now Represents Largest Share of Monthly Audience at 44%
LOS ANGELES – Amidst a transformation it embarked on more than a year ago, impreMedia kicks off 2014 with a solid 31 percent YOY increase in total monthly audience across all its properties.
“The remarkable growth of our total audience, the significant progress we’re making on the digital and mobile fronts, and the positive response and engagement we’re getting from audiences, strategic partners and advertisers reaffirm that all the hard work is paying off and that we’re on the right track.”
According to Scarborough, ComScore and Simmons impreMedia now boasts a total reach of 12.3 million vs. 9.4 million in 2012*. impreMedia continues to deliver on its mission to grow its total audience while protecting its leadership position in the print space where it first began.
“Over the past year, we’ve made significant investments and have strategically realigned our resources to not only preserve our leadership in the print space but also be able to innovate with customized offerings across new and emerging platforms,” said Francisco Seghezzo, COO. “The remarkable growth of our total audience, the significant progress we’re making on the digital and mobile fronts, and the positive response and engagement we’re getting from audiences, strategic partners and advertisers reaffirm that all the hard work is paying off and that we’re on the right track.”
Readership across its network of market-leading Spanish-language newspapers is up an average five percent over last year; the increase in overall readership has been powered by double digit growth at its weeklies La Prensa (23%, Orlando), La Raza (28%, Chicago), and Rumbo (21%, Houston).
Among the dailies, impreMedia has also managed to buck national industry trends. The Monday circulation of La Opinion (LA) is up 23 percent from prior year, while at El Diario La Prensa (NY) Monday circulation has increased by five 5 percent during the same period.
Reaching in excess of 5 million U.S. Hispanic online and mobile visitors monthly, impreMedia’s digital audience now makes up the biggest share, at 44 percent, of its total audience composition.
*Data Sources:
1. Monthly Audience – Scarborough 2012 R2 vs. 2013 R2 (LA, NY, CHI, SF, ORL) Hispanic Study 2013 R1 CR vs. 2013 R2 (HOU); A18+. Contigo September 2012 CAC Publisher’s Statement /Verification Study December 2011 vs. June 2012 CAC Audit Report / Verification study 2012. Simmons 2011 Vista Readership Study. ComScore Multi Platform impreMedia IMPOWER! U.S. Base April 2013 vs. September 2013.
2. La Opinión and el Diario La Prensa Readership Source: Alliance for Audited Media, Publisher Statement September 2013 and 2012.
About impreMedia
impreMedia is the leading Hispanic news and Information Company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER, it´s Digital Publisher Group. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets which in total represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impreMedia.com.
