ImpreRewards Aims to Be the Leading U.S. Mobile Coupon Site in Spanish
ENGLEWOOD CLIFFS, N.J. – Ping Mobile (http://www.pingmobile.com), a full-service mobile agency, today announced a partnership with impreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, to offer unique mobile marketing and advertising options to its media clients using Ping Mobile’s flagship PingRewards platform.
ImpreRewards (http://www.imprerewards.com) will serve as the leading Hispanic targeted online and mobile service providing consumers with discounts and offers. In the current economic climate, impreRewards will provide an essential tool by informing consumers about brands that are making an effort to extend strong coupons and promotions. Providing this information directly to the mobile phone allows users to carry the coupon content and redemption information on-the-go and in certain cases makes the couponing viral. Users can forward the coupons on their mobile device to their friends and family in seconds.
Commenting on the launch, Shira Simmonds, President and Co-Founder of Ping Mobile, stated, “This partnership represents a tremendous opportunity for advertisers interested in reaching the Hispanic consumer and we are excited to partner with impreMedia, given their unparalleled Hispanic audience in both online and print. Because of the current economic climate, consumers are turning to mobile couponing and it’s these consumers who will benefit from the impreRewards portal.”
The new Spanish-language impreRewards aims to be the preferred Hispanic Web and Mobile portal. “Given the heavy mobile usage among Hispanic consumers, impreRewards is the perfect solution for any advertiser looking to target the Hispanic market,” said Arturo Duran, CEO of impreMedia Digital. “The solid technology behind Ping’s platform and the ease of use from both the advertisers’ and consumers’ viewpoint, will allow our users to feel comfortable using this exciting, new and innovative marketing tool in their preferred language.”
ImpreRewards is built upon the same platform and utilizes identical back-end technology as PingRewards. With this innovative platform, Advertisers have full control over campaign details, such as the content and timetable of each promotion. “Using impreRewards brands nationwide will be able to drive traffic directly to the point of sale within minutes,” said Mr. Duran.
Built as a user-friendly mobile coupon site, impreRewards is a free service for users that gives them control over the content they receive and how often they receive it. Users are able to opt-out anytime by replying with the keyword “STOP” and, most importantly, all consumer information remains secure. Ping Mobile’s coupon campaigns average a 56 percent redemption rate. Ping credits high conversion rates to their method of SMS distribution, which facilitates that the right messages are being sent to the right consumers. “We wanted to make sure that consumers weren’t going to be inundated with SPAM messages. The only promotions the user will receive are promotions the user wants and requests,” stressed Ms. Simmonds.
Consumers will be able to choose from a long list of advertisers including Footlocker, ESPN Shop, 1-800 Flowers.com, Ice.com, Mikasa, Diamonds International, and World of Watches.
“WorldofWatches.com is thrilled to be a part of this exciting new venture between impreMedia and Ping Mobile. We anticipate the success of mobile couponing to be of great value to us and look forward to offering customers amazing offers on over 3,500 name brand watches, straight to their mobile phones,” noted Izac Ben-Shmuel, CEO of the SWI Group.
ABOUT PING MOBILE
Ping Mobile is a fresh, young, creative full-service mobile agency, providing a complete range of mobile marketing, offers, promotions and content services, with a specialization in mobile offers and promotions. A strong focus on consumers, both through the unique PingRewards™ offering and vast experience in consumer marketing, combined with industry-leading consultancy, reporting, data analysis and client services packages, makes Ping Mobile the premier mobile marketing agency for clients of all sizes. Ping Mobile is headquartered in Englewood Cliffs, NJ with offices in Los Angeles, CA and Tel Aviv, Israel. For more information please visit www.PingMobile.com or www.PingRewards.com.
ABOUT IMPREMEDIA
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Mobile and Print and encompass 28 properties, including the portal http://www.impre.com and its McClatchy partners. 35% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 17 markets total and representing 64% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publications websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.
